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Hundreds Of Entries Flooding Into “My SA” Competition

Almost 700 SA holiday photos, videos and stories have been uploaded by proud South Australians in the first few weeks of the South Australian Tourism Commission’s “My SA” campaign.

Two hundred winning entries will form part of the brand new southaustralia.com website when it launches later this year, plus each winner will receive a $200 South Australian holiday gift card to spend on their next South Australian holiday.

The SATC’s Marketing Director, David O’Loughlin, said that people are really getting into the spirit of the campaign.

“South Australians are passionate about their state and this is really proving it. The buzz around the competition is so exciting and the quality of entries so far is quite astounding,” he said.

“Some of the photography showing off our diverse regions around the state is breathtaking and will be a real asset to our new website. People are also capturing a sense of fun, action and adventure in their entries, which is just what we find so inspiring.”

Open until 15 July, the competition encourages people to share their best holiday experiences by adding their content to the competition page at www.southaustralia.com. Competition entries and winners so far can also be viewed on this website.

“The fact that hundreds of South Australians have joined the campaign since it begun on May 24 shows that we’re a state keen to share our experiences, secrets, travel tips and holiday memories so that more people can enjoy what we ourselves have enjoyed.” Mr O’Loughlin said.

Mr O’Loughlin said that in particular, he encourages entrants to submit short, written travel stories to the site, talking about places to go, things to do and sites to see.

“When people visit our new website, we want them to be able to read about what you loved and where you went in a particular region or on a particular journey in SA.”

“The progressive idea behind this campaign is to create an online environment where South Australians can share their local insights and be re-inspired to take a short break in SA, and we’re thrilled to see how eagerly this is developing.

“We‟re also having lots of fun now that we‟re starting to award prizes to the best entries – the winners are all excited about taking their next SA holiday!” he said.

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