Images courtesy of Meaghan Coles from Meaghan Coles Photography
On Tuesday morning Penfolds Magill Estate played host to 60 guests of Brand South Australia in celebration of the first 12 months of the I Choose SA campaign and to discuss plans for the next installment.
I Choose SA is a Brand South Australia initiative that focuses on encouraging consumers and businesses to identify and actively seek out South Australian products and services.
More than 60 South Australian business leaders attended the exclusive event which also launched upcoming plans for this financial year aimed at stimulating job growth. Brand South Australia CEO Karren Raffen MC’d the event, which heard from Penfolds Ambassadors Jamie Sach and Zoe Warrington.
Brand South Australia Campaign Manager Alice Boorman discussed the first 12 months of the campaign, while Sarah Walsh, Brand South Australia’s GM – Marketing and Communications, spoke on what’s to come over the next 12 months. Guest speaker Brett Charlesworth concluded proceedings by highlighting the importance of supporting the I Choose SA campaign.
The event was specifically held on Tuesday in light of the campaign’s ongoing ‘Chooseday’ activation #chooseday.