In a move which will directly benefit both the Australian music community as well as die-hard music fans, undisputed leader of the economy hotel market ibis Hotels today announced its stage-dive from hotel and overnight experience to artist utopia and musical playground, allowing guests to connect, discover and participate.
From today, ibis Hotels are set to deliver more than just incredibly affordable accommodation at great locations. Ibis now has a new interactive music platform and booking portal in ‘ibis PLAY’ through a partnership with global music streaming service Deezer.
The new and intuitive portal for all things live music and accommodation is accessible via ibis Hotels social media and in-hotel throughout ibis, ibis Styles & ibis Budget Hotels. ibis PLAY will also be the home of numerous and varied music related competitions, whilst granting guests access to regularly updated geo-localised gig guides, tastemaker curated playlists, reviews, music community news, artist interviews, photo galleries & exclusive ibis Hotels created content featuring some of Australia’s most talented live acts.
Adding to the excitement and to celebrate the ibis Hotels & Deezer partnership, reputable boutique wine and event crafters Cake Wines have joined the party with a series of out-of-the box ideas certain to cause a stir!
Bridie Commerford of Accor Australia has said “We’ve worked incredibly hard to develop an offering that today’s young music fans will enjoy and find actual tangible value in. We understand that typically these guys travel far and wide for shows and festivals, as such the accommodation tends to be of little significance to the overall experience. ibis Hotels can now however, play the role of trip planner, enabler and host, whilst providing exclusive opportunities that no other hotel can provide. We want you to join us as we give you a front row seat and a backstage pass to all of our upcoming ibis Hotels events, competitions, industry discounts, partnerships & the continued evolution of the ibis Hotels brand”.
To celebrate this game changing milestone for ibis Hotels and their acknowledgement that music fans and performers alike have long been searching for affordable accommodation options, ibis Hotels are offering great rates for the Australian music community. Starting at just $109 per night, ibis Hotels are returning 15% of the room rate back to punters to spend at the bar when booking the ibis “Paint It Red” package. Long Islands anyone?
For additional information, please visit www.ibishotel.com