Sara Lee, a staple of Australian desserts, has found new life under the ownership of Klark and Brooke Quinn after falling into voluntary administration in October last year.
The brand, synonymous with frozen cheesecakes, pies, and ice cream since 1971, faced uncertainty, jeopardizing around 200 jobs. This critical juncture brought together FTI Consulting administrators and the Quinns, ensuring the company’s future.
Klark and Brooke Quinn, known for their success in the pet food industry and the revival of Darrell Lea, bring a history of business revitalization to Sara Lee. Their connection to the brand, stemming from family traditions of enjoying Sara Lee desserts, marks a promising new chapter for the company.
Their commitment to maintaining Sara Lee as an “Aussie made and owned” entity resonates with consumers and staff alike, sparking optimism for a vibrant future.
The sale is not just a business transaction but a testament to the resilience and passion inherent within the company’s culture. Employees, some of whom have been part of Sara Lee for decades, have expressed their relief and excitement about continuing their journey under the Quinn family’s stewardship.
Sara Lee’s acquisition is part of the Quinns’ broader vision of expanding their footprint in the food and confectionery sector, building on their experiences with VIP Pet Foods and Darrell Lea.
This move is not just a business strategy but a personal mission for the Quinns, who have shown time and again their dedication to the businesses they choose to nurture.
As Sara Lee prepares for its next chapter, the focus remains on preserving the brand’s heritage while exploring new opportunities for growth.
With the Quinns at the helm, Sara Lee is set to continue its tradition of bringing joy to Australian tables, ensuring that future generations can enjoy the same beloved desserts that have become a part of the country’s history.
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