Myer Australia’s leading department store has announced the signing of leading UK men’s formalwear brand T.M. Lewin, strengthening their already strong offer in menswear and formal wear. The exclusive T.M. Lewin range of men’s formalwear will launch into Sydney and Melbourne City Myer stores in February 2012, followed by Perth, Brisbane, Adelaide, Parramatta, Chadstone, Doncaster, Chatswood and Highpoint by August 2012. In addition, 30 “store-in-store” T.M. Lewin [concession] concepts are planned by 2015.
Established in 1898 in Jermyn Street, London T.M. Lewin has the reputation as a first class shirt and suit tailor and innovator in men’s formal and business apparel. Today, the T.M. Lewin range of menswear includes men’s shirts, suits, ties, cufflinks, casual wear, outerwear and accessories introducing brightly coloured, checked, striped and patterned shirts bringing a certain confidence and an individual flair to any work outfit.
Myer will also range the T.M. Lewin John Francomb range that will provide Myer customers with a fresh and modern take on the business wardrobe.
Myer Chief Executive Officer Mr Bernie Brookes said he was excited to announce that Myer has the exclusive department store distribution rights for the leading men’s formalwear brand and successful UK retailer TM Lewin.
“Like Myer; T.M. Lewin has over 100 years of retail and apparel experience and knowledge behind their brand and business. We know this exclusive partnership will bring our valued Myer customers the very best quality and style available in men’s formal and business wear,” said Mr Brookes.
Myer and T.M. Lewin’s store-in-store concept will provide customers the specialised service, great quality products at a value price point and the best T.M. Lewin experience.
TM Lewin Managing Director Mr Geoff Quinn said T.M. Lewin is thrilled to be entering the Australian market with an exclusive department store arrangement with Australia’s leading department store Myer. As the UK’s leading business wear retailer, with more than 100 stores in our home market, our high quality apparel will compliment Myer’s already successful and growing menswear business.
”We aim to provide the Myer customer the opportunity to effortlessly blend in to their professional life, but confidently stand out from the crowd, with high quality business wear,” said Mr Quinn. Myer will be the exclusive department store retailer of T.M. Lewin in Australia offering T.M. Lewin shirts, suits, ties and cufflinks.
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