Inside Adelaide’s new, glamorous Crowne Plaza

Ahead it its October launch, the hotel has released a stunning virtual tour of what guests can expect when checking in on Level 10.

The Kyren Group’s much anticipated $150 million Frome Central development – Adelaide’s tallest building, and home to the Adelaidean and Crowne Plaza Adelaide – and is due for completion in the coming weeks.

With its launch date set for November 2nd, we’ve finally been able to glimpse a taste of what you can expect in this amazing new hotel.

Located diagonally opposite Lot Fourteen in Adelaide’s premier entertainment and cultural hub in the East End precinct, the magnificent mixed-use tower, which incorporates the premium Adelaidean apartments and the Crowne Plaza Adelaide, is 36 levels high, and 138 metres.

The hotel will introduce Crowne Plaza’s new take on the hotel lobby, the Plaza Workspace. The Plaza Workspace has transformed the hotel lobby; centered around a vibrant, lively bar, Luna10; it creates a hub for the hotel and guests. Throughout the Plaza Workspace there is an abundance of access to power and access to high-speed Wi-Fi, designed to answer the growing trend in flexible work and life preferences, and people’s desire to work from anywhere. Non-hotel guests are encouraged to set up a hot desk in the coworking Plaza Workspace where they will have access free Wi-Fi to power through some emails. We just ask that you purchase a coffee or glass of wine at Luna10.

Furthermore, their meetings spaces and design-led guest rooms both feature floor-to-ceiling windows, natural light and views of the city.

Kyren Group has signed a long-term agreement with IHG to operate the hotel and brand it under the world-renowned Crowne Plaza name, making it one of the few globally-branded hotels in Adelaide to be locally built and owned by a proud South Australian company.

Photo credit @alustyle.adelaide.balustrades

In conjunction with South Australia’s Great State Voucher campaign, from October 15th at 9am, you’ll be able to book a room at this incredible new hotel from only $55.

To get your voucher, follow these three steps:

  1. From 9am on 15 October, the link to register will be available here. You cannot pre-register.
  2. Choose the Crowne Plaza from participating accommodation providers.
  3. Book your stay directly with the Crowne Plaza. You must provide your unique Voucher number on booking.

The vouchers are valid for travel from 15 October to 11 December 2020.

For more information on the Crowne Plaza itself, visit

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