Back by popular demand, public relations agency, Empire PR, will team up with Rundle St East to deliver a social media feast as the second instalment of the Rundle Street East Instagram Scavenger Hunt is set to ignite the streets of Adelaide’s East End from the 23rd to the 27th of June.
Follow The Empire PR on Instagram and discover cryptic photographic clues each day of the scavenger hunt to find mystery locations around Adelaide’s East End.
Rundle Street East Brand Manager Caitlin Johns said the first scavenger hunt turnout was extremely impressive, creating an exciting buzz in the East End, benefiting both consumers and retailers alike.
“It’s really important that we keep some excitement around the precinct, we want people to rediscover the East End and not just see Rundle Street but the hidden laneways of Ebenezer Place and Vardon Avenue”, Ms Johns said.
“It’s about getting people to explore these areas and discover all of these cool new places that they never knew existed or had forgotten about.
“We want people to fall back in love with the East End, and rediscover its quirks and what makes it such a unique precinct”, she said.
Empire PR’s Account Manager Matthew Jones said his team have had a gut-full of the social media skeptics, which sparked the creation of the Rundle Street East Scavenger Hunt to challenge the prehistoric industry perception of how to best engage customers.
“Instagram will be used to challenge punters to find ‘Clues. Follow. Eat. Share. Repeat.’, and is designed to unite the local community and showcase the vibrancy of an electric East End”, Mr Jones said.
“Businesses should be using modern methods to engage consumers or risk going broke trying tired old tactics that worked pre-internet, and having your 21-year-old receptionist doing your Facebook updates is just not smart.
“Using Instagram as a platform is incredibly unique, innovative and powerful in today’s society; it’s the way of the future and if you’re not on board, you’re missing out already”, he said.
Join in the hunt. Don’t miss out on the opportunity to get involved with the scavenger hunt. Simply follow the @EmpirePR_ on Instagram and Facebook for more information and upcoming clues.
Social Media Tags: #empirepr #rundlesteast #wearelocalADL
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