Leading and award-winning premium cider brand Rekorderlig, is excited to announce the launch of Rekorderlig Dry Äpple Cider – available from October 2014. The NEW crisp apple cider is a fantastic dry addition to Rekorderlig’s delicious and innovative flavours range.
Rekorderlig exudes sophisticated simplicity and Swedishness. Dry Äpple Cider is no different. A premium new creation set to excite and reward all cider drinkers as well as beer drinkers looking for something new. Dry Äpple’s perfect serve is in the bottle – Straight Up.
Rekorderlig Dry Äpple Cider is a modern twist to a much loved classic, this crisp apple cider is lightly golden in colour and has a dry, clean finish.
Easy to drink and perfect for any occasion, Dry Äpple is ideal when celebrating the moment of ‘clocking off’. Whether it’s a summer BBQ with friends, going to a gig or enjoying Friday after work drinks, Rekorderlig is perfect for that moment of release & reward. This is communicated in the impactful and stunning marketing campaign which celebrates escape and ‘clocking off’ by featuring beautiful outdoor imagery such as beachside locations with groups of friends.
‘Cider innovation is driving the cider category with Rekorderlig at the heart of it. We are thrilled to be launching a really exciting innovation – Rekorderlig Dry Äpple. Adding a new dry addition to our hugely successful portfolio, we are confident our new modern and premium apple cider will be a huge hit with Australian consumers by rewarding our existing Rekorderlig fans and also attracting new ones’. Nikki Langford, Marketing Manager.
Rekorderlig Cider continues to push the boundaries and always strives to offer something new and exciting, consistently cementing their position as the leading cider brand in Australia. Dry Äpple is the latest creation from The House of Rekorderlig. Their innovative flavour range from family owned fourth generation brewery in Vimmerby, Sweden includes; Pomegranate, much-loved Strawberry-Lime, Apple-Guava, Passionfruit, juicy Wild Berries, crisp Pear, tropical Mango-Raspberry, Orange-Ginger, traditional Swedish-style Apple, Apple & Blackcurrant.
Sold nationwide, Rekorderlig Dry Äpple Cider is available in a 6 x 330ml pack, Individual 330ml bottles as well as on Draught.