Australian workplaces and schools will unite in a sea of denim next week to show their support for the annual Jeans for Genes Day. Fundraising for the Children’s Medical Research Institute, the event will take place on Friday 5 August.
Now in its 23rd year, Jeans for Genes is a much-loved national day when people wear their jeans (or anything denim really!) to raise funds for the Children’s Medical Research Institute (CMRI). All money raised goes directly to research aimed at curing childhood genetic diseases, which currently affect 1 in every 20 Aussie kids.
From humble beginnings and the simple idea of going in denim mufti for a gold coin donation, Jeans for Genes Day has raised over $65 million in just over two decades, helping scientists discover treatments and cures, to give every child the opportunity to live a long and healthy life.
This year, for the first time ever, Aussies can ‘text-to-donate’, using their mobile phone to make a $5 donation to
the charity which automatically gets added to their phone bill. All you need to do is text ‘jeans’ to 1997 6484.
This year, the charity is encouraging Aussies to dig out their best denim and wear it loud and proud. To support the cause, Jeans for Genes merchandise is available at local schools and offices and donations can be made at major outlets including Big W, Lowes, Jeanswest, HCF, Newcastle Permanent and Auswide.
Participants can share their denim outfit using #JeansForGenesAU.
For more information or to register your support visit jeansforgenes.org.au.
Here’s some denim inspiration for the day!