All images: Jodi Nash Photography. Supplied by Harbour Town Premium Outlets
Kate Spade New York has just launched its first stand-alone store in South Australia, becoming the eighth dedicated Kate Spade store in Australia.
Located at Harbour Town Premium Outlets, the new store opened to shoppers yesterday!
“[Harbour Town Premium Outlets Adelaide] is already home to a great mix of premium brands and it’s centrally located. It is the best place for us,” said Kate Spade Brand Manager, Pete Wells.
The new Kate Spade store takes its spot alongside Harbour Town’s many designer brands, including Coach, Polo Ralph Lauren, Tommy Hilfiger, Boss and Calvin Klein. It’s a great win for the premium outlet, which continues to attract big international brands.
“It’s very exciting, as we’re experiencing increasing demand for premium brands at Harbour Town Premium Outlets Adelaide,” said Harbour Town Marketing Manager, Tanya Demaria.
“Premium outlet shopping has become highly desirable, as shoppers can buy their favourite designer brands at year-round prices of up to 70 per cent off.
“There is no substitute for seeing and feeling a product and premium outlet shoppers are very brand savvy. Their decision-making process is based on the quality of the premium brand line up available to them and the significant savings that can be made.”
Kate Spade New York will be stocking the brand’s iconic collection of signature designer handbags, as well as clothing, shoes, eyewear, scarves, watches, jewellery, and tech accessories.
Founded in 1993, Kate Spade is one of the most well-known American luxury fashion design houses, with Michael Kors as one of its major competitors. Kate Spade’s brand mission is to create a “fun and inclusive community of empowered individuals”.
“With this in mind, a little piece of our customer can be found in everyone. She’s playful, authentic, and feminine, and she’s empowered by similar individuals. She’s the one who stops to smell the roses. But above all, she’s young at heart and looks for little pieces of joy wherever she goes,” said Pete.
Harbour Town Premium Outlets is located at 727 Tapleys Hill Road, Adelaide Airport, South Australia 5960.