Adelaide’s own fitness guru, Kayla Itsines, has recently tied the knot with Jae Woodroffe in a beautiful wedding ceremony.
The 32-year-old entrepreneur and personal trainer shared the news on her Instagram, stating, “Just married my best friend and we couldn’t be happier. The most perfect day ever.” This marks a new chapter in her personal life, filled with joy and celebration.
Itsines, who co-founded the globally successful fitness app Sweat in 2015 with her then-partner Tobi Pearce, has been a prominent figure in the fitness industry. The couple, who parted ways in 2020, had previously sold Sweat to iFIT Health & Fitness for a considerable sum but recently made headlines by buying it back.
The fitness mogul met Pearce in a gym in 2012, and their partnership led to both a business venture and a family; they have a daughter born in 2019. After their split, Itsines found love again with Woodroffe, announcing their engagement in 2022 and welcoming a son in early 2023.
In a recent move, Itsines and Pearce reacquired Sweat, emphasising their commitment to the fitness community they built. “The decision to regain ownership is about ensuring the best future for Sweat. We have always been a platform built for women, by women,” said Itsines.
Itsines will continue her role as Sweat’s head trainer, and Pearce, now 31, will serve as a non-executive adviser. Pearce also holds a CEO position at the online driving instructor marketplace EzLicence, which he co-founded in 2016. Adam Koch remains the CEO of Sweat, with Pearce noting his pivotal role in the company’s success during the transition and future growth.
Returning to ownership marks a ‘full circle’ moment for Itsines, who, along with Pearce, transformed their initial Bikini Body Guide fitness program into the widely celebrated Sweat brand. This reacquisition occurs amidst legal battles, notably a dismissed injunction against former Sweat contractor Cass Olholm, who launched a rival app.
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