David Jones is bringing South Australia’s first in-store breast cancer screening service to Adelaide Central Plaza to be opened by breast cancer survivor, Kerri-Anne Kennerley.
In partnership with BreastScreen SA, David Jones is offering South Australian women a first class clinical service in a comfortable, non-clinical environment.
Opening Friday, 26th September, the David Jones Rose Clinic will be launched by Australian icon, Kerri-Anne who said she hopes the clinic will encourage women to take a moment out of their day to be screened for cancer.
“If it encourages women to take a half hour out of their day every year, it’s really important,” she said. “We know that women often put off having a breast cancer screening because it’s uncomfortable, or they haven’t got the time. We know women are time poor but if it’s in the area you’re going to be anyway, it makes it easier.”
Kennerley, a survivor of breast cancer, was diagnosed two and a half years ago and was able to undergo successful treatment.
Through her extensive career in media, she has been privy to many stories about cancer and this has made her passionate about advocating for regular screening.
“I started on “Good Morning Australia” in 1981 and year by year right up until 2011 we’d always have a cancer patient or a professor talking about a new treatment or a new diagnostic pill, so I’ve followed it since the early eighties, when it was a death sentence, right up until now when there can be a more positive outcome if it’s discovered early,” Kennerley said.
“Two and a half years ago I was diagnosed with breast cancer and I was a very lucky recipient of the brilliant brains, conclusions and possible treatments. I had always been someone from the outside looking in, but I ended up being someone with cancer on the inside looking out.”
The clinic, which follows similar initiatives in other states, is the first of its kind here in South Australia.
Being located in Adelaide’s CBD will allow women the opportunity to factor a screening into a visit to the city without interrupting their busy day.
And being busy is no excuse for avoiding a screening, according to Kerri-Anne Kennerley.
“If you do not have your health, you cannot look after the family. Simple as that,” she said.
“If you think you’re too busy for a breast screening, you have no idea how busy you will get if you’re diagnosed with breast cancer and it’s a late diagnosis, rather than early diagnosis. You think you’re too busy? Boy, you will have doctor’s appointments, you will have tests, surgery, recovery; you won’t know what hit you.”
Kennerley will launch Rose Clinic in Adelaide on Friday so, if you’re over 40 and due for a breast screen in a welcoming and comfortable environment, visit the clinic or call 13 20 50 for an appointment.