Accommodation

Kingsford Barossa to transform under Salter Brothers new global brand, Ardour Hotels & Estates

Newly purchased Kingsford Barossa is set to transform into a luxury hospitality experience in Salter Brothers acquisition.

Image credit: Kingsford Barossa/Salter Brothers Hospitality

The Kingsford Barossa, located in the heart of South Australia’s Barossa Valley, is about to welcome a new chapter in luxury hospitality with the introduction of Ardour Hotels & Estates—the new global brand from Salter Brothers, which is set to redefine luxury and connection in the most breathtaking settings.

Salter Brothers Hospitality has proudly announced the settlement of their acquisition of the historic Kingsford Barossa property, marking a significant milestone as the inaugural destination under the Ardour banner starting in the third quarter of 2024.

The strategic acquisition of Kingsford Barossa by Salter Brothers not only marks a pivotal expansion of their hospitality portfolio but also aligns with their broader regional growth strategy. This move is particularly timely, considering Tourism Research Australia’s findings that nearly half of the nation’s tourism expenditure occurs in regional areas.

Despite this, the availability of high-quality accommodation has remained a persistent challenge, a gap Ardour Hotels & Estates aims to fill.

With a vision to cultivate a collection of premium hotels and estates, Ardour is dedicated to offering spaces where luxury is celebrated and life’s most precious moments can be shared in the most picturesque settings with friends, families and colleagues.

The brand’s philosophy, “Celebrated Luxury,” finds a perfect home at Kingsford Barossa, with this exquisite estate promising an unparalleled escape, just 45 minutes from Adelaide, offering a sanctuary for both social and corporate gatherings amidst the natural beauty of the Barossa Region.

Tash Tobias, CEO of Salter Brothers Hospitality, shared her enthusiasm for the launch.

“We’re excited to be launching our first Ardour in an esteemed destination such as the Barossa, with a reputation for premium food and wine”, says Tash. “For guests seeking a luxurious escape from the every day, we’ll be creating an iconic hospitality experience that brings together the best of the Barossa with the beautiful Australian backdrop and luxurious spaces available at Kingsford. Our team is looking forward to warmly welcoming guests and providing a rewarding and memorable experience.”

Sharing the excitement, South Australian Minister for Tourism Zoe Bettison highlighted the significance of selecting South Australia for Ardour’s debut.

“South Australia is excited to welcome Salter Brothers Hospitality to our state as the new owners of Kingsford The Barossa—making it the first luxury destination under the Ardour brand. Situated in the world-renowned Barossa Valley wine region, this stunning historical property, which is the iconic ‘Drover’s Run’ home from McLeod’s Daughters, is an asset to the region.”

With Ardour Kingsford Barossa, visitors are invited to immerse themselves in the region’s celebrated wine culture, set against the backdrop of a historic estate that seamlessly blends luxury with the natural beauty of South Australia.

As Ardour Hotels & Estates prepares to welcome guests to this exceptional destination, it sets a new standard for luxury travel, where every stay is an opportunity to celebrate and connect in the most memorable of settings.

Salter Brothers Hospitality, established in 2023, is a testament to innovation and excellence in the hospitality industry, managing a portfolio that includes Spicers Retreats and Ardour Hotels & Estates. With a commitment to creating extraordinary experiences, Salter Brothers Hospitality is set to become a leading name in luxury travel and hospitality.

Find out more about Salter Brothers Hospitality here.

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