Clare Valley based boutique winery Kirrihill Wines reveals an exciting new rebrand to coincide with the launch of their Regional Series Riesling and Regional Series Shiraz.
This is the first of four new sub-ranges from Kirrihill to receive a complete rebrand.
The new Regional Series showcases classic Clare Valley varieties grown throughout the region, and celebrates fruit driven, soft and approachable wines.
The wines are released when they are bright and fresh and are best suited to casual, everyday occasions to be enjoyed with food, family and friends, with the beautiful packaging representing an abstract view of the vineyard sites for each wine, crafted in a contemporary and minimalistic design.
“This is an exciting new growth phase for the brand with a fresh, new identity which we’re confident will resonate strongly with our customers and attract new audiences with this repositioning,” says co-owner and Commercial & Export Director, Matt Lawson.
“This new look more strongly represents our premium offering and is more aligned with our family ownership and commitment to making the best wines possible from our finest Clare Valley vineyards.”
Both the Regional Series Riesling and Shiraz are highly awarded which is a testament to their quality in the ever-competitive $15-$20 category. The 2019 Shiraz was awarded Gold and Top 100 at the 2020 Sommelier’s Choice Awards, San Francisco, and Double Gold from the 2020 Melbourne International Wine Competition.
“The Regional Series is such an important brand to us, as it captures the essence of the Valley and a foundational point to discover our collection of wines”, Lawson says.
Kirrihill Wines was founded in 1998 by long-time friends and locals Sean Edwards and Rob Stanway, who shared the aspiration to grow and craft wines of outstanding quality and internationally recognised distinction.
Kirrihill’s Vineyards cover a total of 245 hectares and sit atop the undulating valleys, prospering in the warmer days and cool nights that Clare Valley is synonymous with.
Kirrihill’s Regional Series Riesling 2020 and Regional Series Shiraz 2019 are available through key independent retailers, Dan Murphy’s and direct from the Kirrihill website
For more information on all things Kirrihill Wines, check out their brand-new website.