This was the question asked by national integrated storytelling company KOJO when creating the 2014 television commercial for the annual World of Music, Art and Dance festival, WOMADelaide.
Demonstrating the importance of design in brand storytelling, KOJO’s creative team has designed a dynamic TVC that visually interprets the music of WOMAD.
Held annually in March at Adelaide’s Botanic Park, WOMADelaide is one of Australia’s most iconic outdoor music events.
The four-day festival presents a variety of traditional and contemporary music, art and dance acts from performance artists all over the world.
“It’s an absolute thrill for KOJO to once again be working with WOMADelaide in 2014,” said KOJO’s National Creative Director, Mike Wilson.
“KOJO’s aim this year was to feature a broad selection of music and give these sounds a visual.”
“From simple tribal rhythms and complicated jazz, to dance-inspiring party tunes, KOJO’s Content Director Richard Coburn and VFX team have given the sounds of WOMADelaide a physical form, bringing out the unique and energetic vibe of the festival.”