Food Drink

Kraft launches vegan, gluten-free mac & cheese

Mac & cheese has been made dietary restriction-friendly, with a vegan, gluten-free variety now made by Kraft.

As an American, I basically grew up on mac & cheese, a dish that oozes with cheesy noodles and childhood nostalgia. However sadly, due to its delicious main ingredients, people who were lactose intolerant, vegan, or gluten-free weren’t able to enjoy the much-loved dish.

Now, that has all changed: Mac & cheese has been made dietary restriction-friendly!

Massive food company KraftHeinz has launched Kraft vegan mac & cheese in Australia, offering a contemporary take on the timeless classic to bring iconic enjoyment to even more people.

Chief Marketing Officer for Australia, Shane Kent, said that he was very excited to bring a vegan mac & cheese to the market.

“Over the last 18 months, we have been on a journey to extend our range of products in line with changing consumer preferences and this is just one example of many things to come,” Kent says.  

This new product can be found in Woolworths supermarkets in the well-recognised and distinctive Kraft packaging colours, with clear “vegan” and “gluten-free” callouts on pack. Priced at $3.99, mac and cheese lovers will need to get in fast whilst stocks last. 

For vegan and gluten-free cheesy goodness, head to your local Woolworths.

Find Woolworths online here, and the Kraft Heinz company online here.

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