Latitude transforms after buy out from major competitor

Latitude is no more! The Greenacres location has re-launched under the BOUNCEInc brand, open to the public from Friday 10 June.

Earlier this year, indoor active entertainment provider, BOUNCEInc, acquired competitor, Latitude – meaning Latitude is no more!

The purchase of Latitude added another three centres in Melbourne, Adelaide and Perth to the BOUNCE portfolio.

The Adelaide venue was the last of the three Latitude venues to be re-branded, re-launching on Friday 10 June as BOUNCEInc Greenacres.

“The new venue offers over 3,000sqm of freestyle fun from Free Jump and the Big Bag to a climbing arena, X-Park, miniBOUNCE Zone, high ropes course plus more for Adelaide’s northeast to experience,” said Marketing Manager, Rosie Gillett.

“We are thrilled to have added Greenacres to our South Australian portfolio and are excited for the opportunities and experiences it will provide to the local market.”

The purchase of Latitude expands the BOUNCE portfolio to 16 venues locally and a similar number abroad operated through licensees. The purchase also comes hot on the heels of BOUNCE acquiring Supaworld and rebranding its four locations.

While no additional SA locations are planned in the immediate future, BOUNCE Marleston will also be undergoing renovations later this year to include a brand new miniBOUNCE Zone for all little bouncers to enjoy. 

This follows the successful miniBOUNCE pilot in Brisbane, which caters to pre-schoolers. The pilot demonstrated a huge demand from parents seeking high quality active entertainment co-located with great food.

Ms Gillett also shared intentions to level up the customer experience at existing Marleston and Greenacres venues.

“Our Adelaide customers are an integral and valued part of the BOUNCE Tribe. Our venues in Marleston and Greenacres remain our priority for the immediate future as we focus on delivering the BOUNCE experience to new and current customers, including value-packed ticket types for every visit,” said she said.

“We currently run the BOUNCE Freestyle Academy at BOUNCE Marleston, and we aim to launch into BOUNCE Greenacres later this year in Term 4 which we are extremely excited about.”

Launched in Melbourne in 2012, BOUNCE offers a diverse range of activities centred around trampolining and adventure, blurring sport, entertainment, lifestyle and leisure.

Over the next three years, BOUNCE has plans to almost triple its footprint via an expansion and acquisition strategy.

The group is predicting to increase its revenue by almost 70 per cent in the coming three to five years as it pursues its aggressive growth strategy and moves into developmental playcentres.

“Post COVID we have seen retailers as well as various asset managers and owners looking for ways to bring people back into their centres through activities that are fun, healthy and that build resilient communities,” said BOUNCE co-founder and CEO, Simon McNamara.

“BOUNCE is actively seeking opportunities across the nation as we double down on our domestic strategy and our drive to be the dominant and most loved brand in active entertainment.”

To find out more about the new BOUNCE Greenacres location, click here.

BOUNCEInc Greenacres is located at 13-15 Fosters Road, Greenacres 5086.

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