Launch of online polo fashion and lifestyle publication ‘The Polo Project’

Ahead of the highly anticipated Polo in the City event on December 12th in Adelaide, the team behind the action are pleased to announce the launch of their new online publication The Polo Project – the world’s premier online destination dedicated to the polo lifestyle.

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5463de6ea2bbe1415831150Ahead of the highly anticipated Polo in the City event on December 12th in Adelaide, the team behind the action are pleased to announce the launch of their new online publication The Polo Project – the world’s premier online destination dedicated to the polo lifestyle.

The Polo Project defines a life of sport and style.

Celebrating the historic game, The Polo Project presents polo as a vibrant fashion and luxury platform – modernizing the perception of what is one of the oldest and fastest growing spectator sports in the world. Whether you’re a player, spectator or admirer, The Polo Project will satisfy your polo lifestyle aspirations.

The Polo Project not only provide news on leading international events, including Australia’s own ‘Waterford Crystal Polo in the City’ and ‘Polo by the Sea’, but feature profiles on professional players and their families, the world’s most spectacular polo destinations and high fashion spreads directed by Editor-In-Chief, Anouk Colantoni.

After a successful career with leading fashion publications Harper’s BAZAAR Australia andGRAZIA Australia, Anouk relocated to New York City to pursue a position with one of fashion’s most accomplished editors, Camilla Nickerson, contributing to VOGUE, and consulting with the houses of CélineCalvin Klein and Alexander McQueen. Based in New York City, Anouk has a creative consultancy focused on brand strategy, artistic direction for fashion technology start-ups and is part owner of a yet-to-be-launched interactive lifestyle guide. Anouk leads The Polo Project team of international contributors in launching the contemporary platform, a first of its kind in the world.

The Polo Project is proud to announce a line-up of contributors that includes an exclusive feature on NYC based, Swedish equestrian, horse whisperer and blogger, Linnea Aarflot. The feature is shot by New York based Australian photographer, Nick Hudson, who regularly shoots for the likes of GQ, ELLE UK, RUSSH and campaigns for H&M, in association with NYC stylist Dianna Lunt. Dianna herself is associated with numerous RUSSH magazine shoots as well as 3.1 Phillip Lim campaigns and is a regular contributor and face on the blog, Garance Dore.

The Polo Project also includes a feature on the house of GUCCI by the illustrious Tara Lamont-Djite of T Magazine, Style.com, Harper’s Bazaar, Marie Claire, Elle, and DuJour. The impressive beauty contributors include Chanel Australia makeup artist and spokesperson,Victoria Baron, whom has worked with the likes of Rhianna, and Senior VP of Public Relations for Dior BeautyDianne Vavra.

Natalie Decorte, the project’s producer said, “We are pleased to be able to present a unique polo publication to the international market that showcases fashion, style and lifestyle content beyond your typical polo news and tournament results.”

Janek Gazecki, director of Polo Events Australia said, “We’re confident that we have the very best team to deliver a stimulating and aspirational read, with Anouk lending her editorial expertise and innate eye for style to the project.”

The Polo Project is now available to the public at www.polointhecity.com under the page entitled MAGAZINE (or at www.polointhecity.com/magazine).

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