Adelaide, prepare for a colourful explosion of creativity! A brand new LEGO Certified Store is set to open its doors at Westfield Tea Tree Plaza in the coming months, promising a 288sqm wonderland of brick-building bliss. Forget your typical shopping trip, this is an invitation to dive headfirst into a world where imagination takes shape, one brick at a time.
This isn’t just another store, it’s a fully immersive LEGO experience. Joining its popular sibling in Westfield Marion which opened in 2020, the new Westfield Tea Tree Plaza location is poised to become a hub for builders of all ages. Expect expert guidance from Brick Specialists, exclusive sets that will make any collector’s heart race, and a whole lot of “wow” moments.
According to Troy Taylor, Vice President and General Manager of LEGO Australia and New Zealand, the store will serve as a gateway to the newest innovations from the LEGO Group. He shared, “The new store will introduce Westfield Tea Tree Plaza locals and visitors to the latest and greatest of what the LEGO Group has to offer – and we are looking forward to bringing this new personalised retail experience to life in the coming weeks to reignite creativity and encourage play.”
Matthew Robertson, Managing Director of Licensed Brands at Alquemie Group, spoke about their excitement in expanding their presence in Adelaide. He described the Westfield Tea Tree Plaza store as a “globally renowned retail experience,” promising that this custom-built venue will captivate customers with unique models and interactive features that blend digital and physical play elements.
So, what can you expect when you step into this brick-built paradise? Prepare to be greeted by giant 3D LEGO models, inspired by the very landmarks that make South Australia unique. And that’s just the beginning.
- Inspiration Overload: Immerse yourself in displays of intricate 3D LEGO models, showcasing the endless possibilities of the brick. Hands-on building zones will spark your own creativity. Did you know that LEGO’s story began in a small workshop in Billund, Denmark, in 1932? Ole Kirk Kristiansen, a skilled carpenter, initially crafted wooden toys, but it was the invention of the interlocking plastic brick in 1958 that truly revolutionised the company. Since then, over 400 billion LEGO bricks have been produced!
- Classic LEGO Fun: Embrace the timeless joy of building with the iconic ‘Pick and Build’ wall, where you can select individual bricks to create your own custom designs. And don’t forget the Build a Minifigure Station, where you can piece together your own unique LEGO alter ego.
- A LEGO Universe: Explore a vast selection of LEGO sets, from classic themes to the latest releases. Helpful displays and knowledgeable staff will guide you to the perfect build, whether you’re a seasoned master builder or just starting your LEGO journey. Did you know that LEGO produces approximately 20 billion bricks annually, in a dazzling array of colours and shapes?
LEGO Certified Stores are renowned worldwide for their exceptional retail experiences. Flagship locations in cities like Sydney (home to the World’s Largest LEGO Store), New York, London, and beyond, attract LEGO enthusiasts from all corners of the globe. The stores are all designed to be destinations where the magic of LEGO comes to life.
Get ready, Westfield Tea Tree Plaza, because your LEGO adventure is about to begin! Whether you’re a child, a collector, or simply someone who appreciates the power of play, the new LEGO Certified Store is sure to ignite your imagination and leave you building memories that will last a lifetime.
Check out new and upcoming stores at Westfield Tea Tree Plaza here > https://www.westfield.com.au/teatreeplaza/news/6NTntCxLseAan14Ex33jzQ/exciting-new-stores
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