Levi’s have officially launched a new line of custom fit jeans for the curve of a woman’s body, using a revolutionary system based on shape, not size. The Curve ID concept was created in response to a study of 60,000 women. Body surveys and scans analysed the ideal denim fit for all shapes and sizes.“Since we created our first women’s jeans 75 years ago, no one has changed the formula for finding the perfect fit,” said You Nguyen, senior vice president of Women’s Merchandising and Design for the Levi’s brand.
Throughout this extensive research, three distinct body types were identified by the Levi’s® designers, which account for 80 percent of women’s shapes world wide. The Curve ID can ultimately embrace the true curves of a woman’s entire body.
Levi Strauss & Co. conducted a global survey revealing:
• More than half of women (54 percent) try on at least 10 pairs of jeans to find one pair they would buy.
• Most women (67 percent) believe that jeans are designed for women with “ideal” figures.
Trims For Jeans are holding an instore customer launch of Levi’s® Curve ID Wednesday 18th August from 6-9pm. Simply telephone your nearest Trims For Jeans store to book your personal appointment. You will be measured by our staff to find your fit, receive champagne on arrival and 30% oFF any Levi’s® Curve ID purchase made on the night.
Spots are limited, so be quick! One night only.
City 8212 5099
Westfield Marion 8298 9777
Mount Barker 8391 4470
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