Fashion designer Liza Emanuele, icon of the Adelaide fashion scene, and long time supporter of ‘keeping it local’, last night announced a massive change in her business, in a personal message to her supporters.
Known for her incredible bridal gowns, and custom-made designs, Liza is changing the focus of her offering, to focus on these two areas, choosing to close her fashion boutique. The new focus will also see Liza following the online trend – bringing fashionistas convenience via her online store, while she focuses her efforts on her one-on-one clientele. This is great news for her legions of fans who while missing the boutique, will still be able to shop her great collections.
To mark the changeover, Liza has launched a massive sale which kicks off today at 10am to clear the floor stock at her boutique. Head along to grab some of her amazing designs from as little as $20!
The letter – which was posted on social media and to Liza’s mailing list.
To my valued customer
I wanted you to be the first to know that I have decided to close my King William Road showroom and in the immediate future have no plans to open another physical shop front.
This decision will not affect my bridal and custom service.
My website shop will be my main destination point and I have restructured my business to focus more on bespoke custom orders for bridal and special occasion which will be by appointment only.
In the immediate short term I plan on working with my custom clients and taking a little time off to concentrate on being a mum and spending more time with my young family.
To mark the move, we have a final clearance which starts tomorrow.
This will be your last chance to buy Liza Emanuele styles at ridiculous prices starting at $20!
This sale will not be repeated and includes our beautiful summer season plus past seasons and samples.
I’m so excited about the next stage, especially focusing more on the bespoke side of my business and taking some time to be with my family and close friends.
That said, I have loved personally getting to know you, my customers and we have always prided ourselves on our personable customer service and making women feel beautiful.
I cant thank you enough for your support for my King William Road shop over the last 7 years and will stay in touch with news and updates as it happens.
Love Liza xx