Just like the Crows last week, this partnership is sure to be a winner.
South Australian brewery Mismatch Brewing, a tenant of Lot 100, has become the official beer of the Adelaide Crows.
The partnership between the brewery and football club, which beat Geelong in an exciting win on Saturday, means that members will benefit from numerous exclusive offers on a variety of Mismatch products.
The partnership will also come with a more visible aspect: The Mismatch Beer Deck will be built soon at the Adelaide Oval.
In addition to Mismatch Brewing, other Lot 100 businesses such as Hills Cider Company and the Adelaide Gin Distillery have been announced as the future partners for gin and cider. Looks like the Oval is soon to stock heaps of great Adelaide Hills alcohol brands!
Crows CEO Tim Silvers tells AFC the partnership is based on the two SA companies’ similar histories.
“Mismatch Brewing has emerged as a local success story and like us, their team is innovative and ambitious,” Silvers says.
Mismatch––which is known for its quality session and pale ales, and a quirky strawberry sour–– is excited to champion local beers and footy.
“As a South Australian brewery, we feel privileged to be able to support our local AFL team, while continuing to produce some of Australia’s best beers,” the brewery says.
Mismatch promises “lots of exciting announcements to come.”