Fashion

Massive AFF Fashion Parade To Showcase 30 Beloved Adelaide Boutiques

By Kelly Noble

Posted on October 3, 2014

BOUTIQUE is set to be the largest group show in the 2014 Adelaide Fashion Festival and will feature up to 30 beloved boutiques from metro and suburban Adelaide.

Held on Friday 24^th October at the iconic Adelaide Studios, BOUTIQUE will showcase chic styles on the runway from South Australian owned retailers to give your wardrobe the perfect touch for the summer season, and keep you shopping in SA!

Event co-producer Filip Odzak promises plenty of surprises to keep people guessing. “We have integrated not only new exciting ways to shop off the runway via mobile devices thanks to Glam Digital, but the show itself will have plenty of ‘WOW’ moments. I promise all the eye candy in the world including a Fashion Festival first for Australia, in which we will get served ‘runway realness’ by 20 Queens who are about to make history!” says Filip Odzak.

The Adelaide Fashion Festival is thrilled to announce the Face of BOUTIQUE – Georgia Bess Varcoe – ‘The Silent Achiever.’ The Adelaide born model has established herself on an international platform by signing with numerous modeling agencies around the globe. Georgia is considered a true embodiment of Australian beauty, and possesses the perfect personality and spirit that BOUTIQUE is all about.

“I’m so excited to be the Face of one of the biggest shows in this year’s Adelaide Fashion Festival program. No matter where I am in the world there’s no place like home, and I truly believe in BOUTIQUE’s purpose – shop local and support Adelaide retailers,” says Georgia Bess Varcoe.

Georgia will walk the runway with her her Finesse Model Australia companions, and be supported by an exciting line up of Adelaide’s headliner deejays. Hailing from Adelaide super club residencies such as Electric Circus, Apple Bar, Mars Bar and alike come Deejays Evo, Dancespace, Filip with an F, Dylan Roberts, Mora Loui, Mendo, Tango and Claire Mydia, and closing the show in spectacular style celebrating 30 Years in the business; the icon that is DJ Josh.

Novatech, C&M Store and the LB Events crew have created an environment that will excite all senses, while your taste buds will be delighted by the pop up bars by Botanic Bar serving spring cocktails and Swire & Noble Estates launching their new Silver Collection.

What: Adelaide Fashion Festival BOUTIQUE Show