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Men Buy Gifts To Share

Australian men are hopeless romantics…but what’s in it for them? New data unveils men are most likely to purchase gifts they can share.

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Australian men are hopeless romantics…but what’s in it for them? New data unveils men are most likely to purchase gifts they can share.

Australian men are more likely to purchase a gift for their significant other that can be shared over something their partner will enjoy independently, suggests new data released by RedBalloon.

Conversely women are more likely to buy a gift that their partner will enjoy on their own.

Australia’s most awarded online experience retailer which attracts 550,000 visits per month, and has been known to make a sale every 3.3 seconds during key gifting periods, has analysed its purchase data over the past 12 months to unveil the top five purchase categories by gender.

The top five purchases made by men are those that can be shared: getaways, romantic dining, horse riding, day spa packages and hot air ballooning.

Women, on the other hand, purchase more testosterone-pumping experiences for their other half, such as off road driving, V8 experiences and sport car hire.

Additionally, results show that men bought 43 per cent of overall shared experiences despite only making up 35 per cent of RedBalloon’s overall purchases.

RedBalloon has seen an overall growth in its shared experience categories, with its romantic dining purchases increasing by 75 per cent year on year since the 2012 financial year.

Eating out and food tasting have followed a similar pattern, increasing by 26 per cent and 30 per cent respectively. Romantic getaways and hot air ballooning are in the top five purchases overall.

“Romantic purchases are booming and men make up a huge volume of sales. Many may argue that men are securing these purchases as there’s something in it for them.

“We, however, like to think that Australia’s rugged males may be morphing into hopeless romantics who want to spend more time with their partners,” says Kristie Buchanan, RedBalloon CEO.

Men, however, tend to leave purchases to the last minute. In the week leading up to major gifting occasions such as Christmas and Valentine’s Day, purchases by men jump from 35 per cent to 42 per cent.

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