Excitement is building as Taylor Swift’s “The Eras Tour” is about to hit Australia, starting with a special merchandise pop-up at Crown Melbourne.
Fans can get their hands on official tour gear on February 13th from 9am to 6pm, just in time before the concert series begins.
To manage the expected crowds, fans need to book a free spot online starting February 7th. Each booking, available in half-hour slots, allows entry for up to two people and is essential for access to the pop-up.
For those who can’t make it to the Melbourne pop-up, there’s no need to worry. Additional opportunities to purchase merchandise will be available at the Melbourne Cricket Ground (MCG) on February 14th and 15th, and at Sydney’s Accor Stadium on February 21st and 22nd.
These venues will host pre-sale days from 10am to 6pm, with further sales on concert days from noon onwards. No reservation is needed for these locations, and you don’t need a concert ticket to buy merchandise at any of these sales.
This unique pop-up experience and the additional sales locations are a great way for all fans, whether attending the concerts or not, to grab a piece of memorabilia from Swift’s highly anticipated tour.
With shows kicking off in Melbourne on February 16th and in Sydney on February 23rd, 2024, featuring special guest Sabrina Carpenter, the tour is set to be a highlight of the year.
To manage the expected crowds, fans need to book a free spot here.
2024 Australian Merchandise Dates
February 13 Melbourne, Australia Official Merchandise Pop Up, Crown Melbourne*
February 14-15 Melbourne, Australia MCG Merchandise Presale
February 16-18 Melbourne, Australia MCG Merchandise Presale + show merchandise
February 21-22 Sydney, Australia Accor Stadium Merchandise Presale
February 23-26 Sydney, Australia Accor Stadium Merchandise Presale + show merchandise
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