Miniso, the go-to shop for edgy, affordable lifestyle products, is throwing open the doors of its second Adelaide store on the 24th of August. You’ll find this new gem right in the heart of the Myer Centre’s food court giving you the perfect place to shop during your lunch break in the city.
Known for its vast array of products, from plushies to skincare, electronics, bags, homewares and more, it’s a treasure trove of shopping goodness.
The grand opening will be a proper celebration, kicking off with a ribbon-cutting ceremony and a whole day of exciting activities. The first 100 shoppers will snag a free mystery bag, adding a bit of surprise and delight to their day. There will also be discounts across the whole store and a ‘Spin for your chance to win’ game with any $30 purchase.
The store will be keeping thing lively with Flash Mob Dance Group and a live DJ, turning a regular shopping trip into a full-blown party.
Miniso’s founder, Jack Ye, shared a bit about the brand’s philosophy and global strategy. “We started Miniso with the idea of letting young people enjoy life through our products and services. We keep the quality high but the prices low, making shopping joyful and fun,” he explained. Miniso has built its success on a combination of innovative designs and clever partnerships, ensuring their products are always fresh and exciting.
Miniso’s Vice General Manager of Australia Nicole shared, “There’s one MINISO store in Adelaide, which perform very well and makes us believe that Adelaide is an ideal market for MINISO, also we are planning to open 200 stores in Australia in the next coming 5 years which include 10 stores in Adelaide.”
When asked about their choice of location, Miniso highlighted the Myer Centre’s prime position. “The Myer Centre sees a lot of foot traffic every day, making it the perfect spot for our new store. We’re so excited to bring joy and fun to our customers here in Adelaide.”
Miniso stands out in the crowded retail market thanks to its unique approach. It’s a public company listed on both the New York Stock Exchange and the Hong Kong Stock Exchange. They offer a wide variety of products with unique designs, creating a shopping experience that’s both engaging and full of hidden treasures. Miniso is committed to offering affordable prices, high-quality products, and beautiful designs across its entire range.
And when it comes to their customers, Miniso aims to please everyone. “Miniso caters to a broad audience. Our products attract customers across more than 12 major categories, from young children to adults. We want to make sure we’re meeting the preferences and needs of all sorts of age groups.”
With this new store at the Myer Centre, Miniso continues its global expansion, aiming to reach even more customers and keep growing its business. The brand already has a strong presence worldwide with over 6,600 stores in major cities across the globe.
The store’s regular hours are Mon – Thurs 9am – 5.30pm, Fri 9am – 9pm, Sat 9am – 5pm and Sun 10am – 5pm.
WHAT: Miniso Grand Opening
WHERE: Myer Centre, Rundle Mall
WHEN: Midday to 5pm, Saturday August 24th
MORE INFO: https://myercentreadelaide.com.au/events/miniso-grand-opening/
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