In a fascinating collaboration we certainly didn’t see coming, popular chocolate producers M&M’s have partnered with American lifestyle brand kate spade new york to launch a candy-themed capsule collection. This collaboration, featuring a range of handbags, jewellery, and accessories, is set to hit select stores across Australia and New Zealand this holiday season.
Inspired by M&M’S iconic packaging and colourful candy shells, the fashion collaboration infuses the kate spade new york product with a playful, colourful and bold twist, including:
- M&M’S x kate spade new york Embellished Smooth Leather 3D Crossbody and Chain Coin Purse. Make a sweet statement with the iconic M&M’S-inspired styles available in M&M’S colourful palette.
- M&M’S x kate spade new york Embellished Patent PU 3D Crossbody and Packet Key Fob. Inspired by the classic Peanut M&M’S packaging, the embellished crossbody pay homage to one of the most celebrated flavours with delicious arm candy.
- M&M’S x kate spade new york Jewellery. This collection celebrates the delicious side of fashion accessories with bracelets earrings, necklaces, charms and stackable rings inspired by the candy’s recognisable shape.
Jane Hwang, the general manager of Global M&M’S, commented on the partnership, saying, “The M&M’S brand has long been committed to bringing people together through colourful fun. Partnering with a brand like kate spade new york, known for joy and everyday celebrations, is the perfect complement this holiday season. We hope the special collection will surprise and delight our fans as they rock their favourite brands in an iconic new way.”
Jennifer Lyu, senior vice president and head of design at kate spade new york also reflected on the capsule, saying, “kate spade new york has always been rooted in sparking joy through personal style and self-expression with products that deliver vibrant pops of colour, playful patterns and dimensional textures. This iconic collaboration with M&M’S delivers just that. The styles are inspired by the classic candy shells and feature bold colours with intricate embellishments in unique silhouettes.”
Available from early November, this limited edition M&M’s x kate spade new york capsule will range in price from $199 – $779, and will be available for purchase at kate spade new york speciality stores in Australia and New Zealand as well as online.
WHAT: kate spade new york x M&M’S capsule collection
WHEN: Coming this holiday season
WHERE: kate spade new york speciality stores in Australia and New Zealand or online.
For more information, click here.
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