Returning to the Glenelg foreshore for its third season, The Moseley Beach Club will open on Monday, December 9, 2019, through to Sunday, March 15, 2020.
The Moseley Beach Club will be open daily, creating more than 50 new positions of employment, aiming to provide the highest level of service on the sand.
With free entry into a larger casual dining area, this season will also see four new booths designed for groups of 6-10 people, alongside ten front row day beds and twenty sun lounges.
Operations Director, Luke Donaldson says, “Our customers are always seeking more and we’re trying to exceed their expectations by changing things up, yet still bringing delicious food, innovative cocktails and great events to Glenelg.”
As a proud South Australian business, The Moseley Beach Club will partner with iconic SA brands including Shaw & Smith, Pirate Life Brewing, Bird in Hand, The Lane, Hentley Farm and Adelaide Hills Cider.
Local fashion brand Vacay Swimwear will become the new uniform, with all The Moseley Beach Club staff in its signature board shorts.
To keep beachgoers entertained, DJs and live acoustic musicians will perform daily.
“Thanks to the support from City of Holdfast Bay Council, we’re thrilled to be back offering South Australians the opportunity to enjoy a beer on the beach in a relaxed and family friendly environment,” says Operations Director, Luke Donaldson.
“The safety of our customer is our highest priority, which means we will work closely with the council and SAPOL to ensure a safe time.”
“Stringent staff training and highly skilled security has been implemented to ensure we continue providing a memorable experience”
The Moseley Beach Club aligns with City of Holdfast Bay’s plan to ensure visitors increase expenditure and length of stay. Independent market research found 3 market segments, including international visitors, day trippers and residents, would visit Glenelg more often if a licensed pop-up bar on Glenelg Beach was offered.
This was reflective in last year’s audience, seeing 15% international visitors, 15% interstate visitors and 70% South Australian visitors.
“This year we hope to see more than 50,000 visitors through The Moseley Beach Club,” says Operations Director, Luke Donaldson.