Home based businesses are now the fastest growing small business sector in the country. Research undertaken by BankWest in 2012 found that women are starting businesses at twice the rate of men, often part-time whilst raising children.
“Mumpreneurs that I’ve worked with on a daily basis are typically 31-39yrs old and have over ten years professional work experience which they redirect into creating their own business,” says Kathryn Hocking, director of Reverie Coaching. She continues, “mumpreneurs are generally dissatisfied with the lack of flexible work options when they return to the corporate world and instead choose to build a business around their desired lifestyle.”
Between 23-25 October, Adelaide will be set alight by women collaborating, knowledge-sharing and connecting with like-minded business owners at the first event of its kind in Adelaide: Mumpreneurs on Fire.
Kathryn has spearheaded the establishment of this unique event; giving practical, inspiring advice to Australian women who are keen to leave the corporate rat race and put their efforts into their own ‘passion business’.
Throughout the three-day conference women will learn the best strategies for Search Engine Optimisation (SEO) and Marketing (SEM), social media tactics, how to leverage digital strategy to grow their business, gain media exposure, branding, visual marketing and more.
The reason for the digital focus is the growing realisation that small businesses using digital marketing strategies, such as SEM and SEO, are 40 per cent more likely to be growing than those using the internet for basic business functions only.*
Lucy Cornes of She Shopped says “I’m thrilled to be speaking at an event that gives South Australian mumpreneurs the opportunity to hear from speakers and network with other businesses.”
*Small business stats from Deloitte Access Economics Report 2013