Fashion

Myer Launches Coveted Australian Fashion Label By Johnny

byjohnnyMyer is thrilled to announce it has secured a department store exclusive with the launch of one of Australia’s most exciting new emerging womenswear labels, by johnny.

Founded by Australian designer Johnny Schembri in 2009, by johnny is recognised for its innovative ‘fabric manipulation’ technique, creating signature geometric patterns and digital prints across a range of contemporary silhouettes.

The by johnny Spring Summer 2015 Collection entitled ‘SPECTRUM’, as seen on the runway at Mercedes Benz Fashion Week in April, explores the idea of light and shade working through the colour spectrum, embodying muted sorbets – white, lavender, calamine pink; bold primary colours – bright tangerines, sky blue, grass green; and reflective metallic.

by johnny ‘SPECTRUM’ will launch exclusively at Myer in July 2014 and will be available in four stores nationwide – Melbourne, Sydney, Bondi and Chadstone. The brand will also be available online at myer.com.au

Myer Group General Manager of Women‟s Fashion, Nicole Naccarella, is excited about attracting the coveted label to Myer:

“We are delighted to welcome the enormously popular by johnny brand to Myer in August 2014 as a department store exclusive. by johnny is one of Australia‟s most sought-after fashion labels and its introduction heading into the new season is a major coup for Myer.

The by johnny label is renowned for its unique design edge, eye-catching prints and contemporary clean lines that have fast become a favourite among celebrities and fashion lovers. We know Johnny’s modern designs will resonate with our customers.”

by johnny will be a fantastic addition to the Myer portfolio of Australian designer brands, and will join other esteemed labels including Alex Perry, Maticevski, Aurelio Costarella, Ellery and Yeojin Bae.

In announcing the launch, Johnny Schembri, adds: “We are delighted that by johnny is joining the prestigious Myer designer stable. Myer is a great supporter to Australian Fashion designers and it is the right time for the brand to become an integral part of such an iconic department store as Myer. The by johnny team and I are very excited for what the future holds.”

Johnny Schembri graduated from St George TAFE Sydney Institute in 2006 with an Advanced Diploma in Fashion Design. Inspired by the ‘power of women’, Schembri works with new materials such as bonded lace, brocade lace, crêpes and bonded sequins, alongside the introduction of a three-dimensional draping technique adds sculptural significance, depth and balance. by johnny designs have been worn by celebrities such as Katy Perry, Naomi Campbell, Alicia Keys, Kelly Osborne, Jessica Mauboy and Bridget & Frances Abbott.

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