In a campaign to reignite Australia’s neighbourly spirit and connect more communities this Australia Day, Australia’s most exciting new social network, Nabo, has launched its search for the Australian who can host an Australia Day celebratory BBQ like no other.
Nabo is a free social network that connects neighbours in their communities. In an aim to create a new trend of neighbourhood BBQs this Australia Day, its partnering with Channel Seven’s, My Kitchen Rules (MKR) to give four Australians a fully catered barbeque party to be enjoyed with their neighbours. The campaign follows new research by Nabo that reveals 50% of Australians make no arrangements to spend time with their neighbours, other than a quick chat over the fence.
Encouraging these Australians to get to know their neighbours, Nabo is asking entrants to go to Nabo.com.au to create their MKR Australia Day BBQ group. To be in with a chance of winning, Australians must explain why they think they could host an Australia Day party of a lifetime and invite their friends, family and neighbours to join Nabo also.
Nabo Founder Adam Rigby explains the motivation behind the campaign: “Australia Day is the quintessential day for mateship and a time where neighbourhoods and communities should be celebrated. It’s our aim to achieve this by bringing these groups together through food, fun and better connections,” says Adam.
He adds: “What’s concerning is that we’re now far less engaged on a day-to-day basis with those who live next door to us than ever before. This campaign is designed to not only encourage Australians to connect in their local neighbourhood for one day, but hopefully inspire them to share more good times ongoing.”
Nabo will be giving away an MKR Australia Day BBQ party in four States (QLD, NSW, SA and VIC). The prize includes a fully catered BBQ with food and soft drinks plus decorations and clean-up service. Pre-booked outdoor locations for the event may also be supplied to those winners who are unable to hold the event at their house. The competition is open to anyone over the age of 18 years and closes on 14 January 2015. Winners, judged by the Nabo team, will be announced on 15 January 2015.
Launched nationally in December, Nabo is a free neighbourhood social network that enables residents to share local news, events, initiatives and recommendations with neighbours in their suburb. Its mission is to help residents and community organisations build safer and stronger suburbs. A similar community-based social network in the US has so far engaged 45,000 US neighbourhoods.
The network launch coincided with research that shows more than 80% of Australians know of no community initiatives that could connect them with others in their suburb, and more than 50% believe no adequate initiatives exist. Less than 30% are connected with their neighbours by phone number or email.