Nations Largest Fashion Event Returns To Adelaide

The Adelaide Casino Adelaide Cup Day will once again unite the state’s biggest raceday with the South Australian leg of the nation’s largest outdoor fashion event, Victorian Racings Club’s Myer Fashions on the Field, at Allan Scott Park, Morphettville on Monday 14 March 2011.

In front of an expert panel of judges, headlined by newlywed and mum-to-be Myer Fashion Ambassador Rebecca Judd, entrants will vie for the state title and with it over $10,000 worth of prizes including a nine- day trip of a lifetime for two to the 2011 Melbourne Cup Carnival to contend for the National title as well as MYER gift cards and SAJC hospitality packages.

Judd is looking forward to a fun filled day in Adelaide for the Cup, and being trackside to once again crown the South Australian winner for Myer Fashions on the Field.

“I always love coming to Adelaide for the Cup and judging at the Myer Fashions on the Field competition.

“I can’t wait to see South Australia’s most fashionable compete for the title and take home some fantastic prizes.” Judd added.

Along side the Myer Fashion Ambassador, Judd will share her judging role with a panel of celebrated fashionistas, including Spencer & Rutherford Creative Director Kim Michaelides; South Australia Style Magazine Editor Jodi Nash; Sunday Mail Fashion Editor Samantha Dorning; Myer Adelaide City Store Manager Edward Burcham; Victoria Racing Club Senior Marketing Executive Stephanie Bell and last year’s Myer Fashions on the Field South Australian winner Laura Bassett. Contestants will be judged on set criteria including overall style and originality of their racewear.

When asked what her tips for winning, Judd reinforced headwear is essential.

“When it comes to racing fashion, make sure you dress appropriately for the day, don’t reveal too much skin and millinery, whether it be a fascinator, hatinator or hat, is a must.”

The women’s competition begins at 1.00pm, with Channel 7’s Melody Horrill as the event MC.

To express your own sense of racing style, and be in the running for the fabulous prizes simply attend Adelaide Cup Day at Allan Scott Park, Morphettville on Monday 14 March 2011 and register between 11.30am and 12:30pm on the day. For further information on contestant, judging, finalist criteria and prizes, visit

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