Food Drink

Never Never re-launch their most popular gin ever made

Never Never Distilling Co’s re-launch of their best selling gin, Ginache, is set to become a core offering from the South Australian distillery.

One of Australia’s most highly-awarded spirit producers, Never Never Distilling Co. have re-released one of their most popular spirits to date with their ‘Ginache’ setting the record as the most popular gin that Never Never have ever released, selling out its allocation in less than two months.

The product was the first ever Grenache gin to hit the global market, infused with grapes sourced from the local region. It combines two of McLaren Vale’s most exciting products to create a true ‘spirit’ of wine country.

It also cleaned up on the international award circuit winning a best in class at the UK Gin Masters Awards as well as a gold medal at the World Gin Awards in London.

“We thought 1 tonne of fresh Grenache fruit would be enough to get us at least six months,” says Co-Founder and Brand Director at Never Never Distilling Co. Sean Baxter.

“We severely underestimated people’s desire for such juicy, fruit-forward gin style,” he says.

“In the end we needed to take it offline so that we had some left for our distillery door, however that just seemed to make people want it more.

“It was a really well supported release, we absolutely should have tried to make more,” Baxter says, “however as is the case with all our Dark Series products we first wanted to trial the recipe first to ensure that the quality of product was there to begin with.”

This year the distillery secured over 10 tonne of local McLaren Vale Grenache fruit and used it to create the 2021 Ginache vintage. The bottle has also graduated from being an experimental release into a core offering with close to 20,000 bottles being produced.

“Our business has gone through a lot of growth in a very short period of time. Our Ginache is a good example of a product we have decided to invest in as a solid representation of our new home here in the Vale,” says Baxter.

Never Never distiller and qualified winemaker Jessica Hodge agrees, with the product utilising the grape varietal for which the region is best known.

“We take our award winning Triple Juniper Gin and put it with luscious McLaren Vale grenache fruit to make a product that’s just a little bit different to some of the shiraz gin on the market at the moment,” she says.

“The flavour of this year’s Ginache is outstanding with luscious candy apple and raspberry freshness.

“There’s heaps of fresh cherry and red berry on the nose with the flavour developing into tinned plum and strawberries and cream on the palate.”

It’s an outstanding representation of how spectacular growing conditions and a bumper crop can affect the overall flavour of the final product.

“Due to some excellent weather conditions we were able to let the grapes hang out in the vineyard a little longer and boy, did we gain some extra flavour by doing that,” says Hodge.

“This is a different representation from last year’s vintage, it’s from a different crop in a different location, but the flavour is bolder and richer than ever before.”

Last years release was exclusively created using Chalk Hill grapes however this year Never Never have called upon their neighbours to assist.

As with any product that is flavoured using natural ingredients, the product will change and develop over time becoming darker and more intense.

“I prefer to drink the Ginache right away,” says Baxter. “It drinks with all the vibrancy of the previous season especially when you try it poured over a single block of ice.”

You can pick up this year’s Ginache at your local independent bottleshop as well as selected national retailers. Head over to the Never Never Distilling Co. website for a full range of supporting bottleshops.

Ginache launches on Never Never’s website on Friday the 21st of May with presales for subscribers starting the week before.

You can find Never Never Distilling Co. at 56 Field St, McLaren Vale SA 5171.

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