Gin enthusiasts – this if for you!
Never Never Distilling Co. are launching an online Gin Festival on Saturday 16 October to celebrate the launch of their ‘Seek More Flavour’ campaign.
The campaign is a drive to encourage gin lovers to choose Never Never when it comes to selecting a gin to enjoy this summer.
“We make some of the most flavour forward gins in the country”, says Never Never Brand Director Sean Baxter, “This will be an opportunity for us to showcase our gin range to both passionate juniper fans but also reach gin newbies just starting out in the industry”, he says.
The team at Never Never have put together the event with restrictions and lockdowns in mind. The event will be packed with gin-fuelled activities that can be completed anywhere you have an internet connection and can safely indulge in a few cocktails along the way.
“We’ve done so many live sessions over the last 18 months and it was time to build them into our own gin show, complete with tastings, cocktail masterclasses and special releases”, says Baxter. “It’s going to be our own little Splendour in the Glass”.
Ticket prices are $150 and come with a jam-packed goodie box brimming with gin flavoured treats and ingredients that will be used in the sessions over the course of the day. This includes a 200ml sampling kit of Never Never’s three core gins, tonic waters, garnish packs, canned cocktails and recipe cards valued at over $250.
Guests will also receive a 50ml taster of a yet to be released limited edition gin, the first time it will be sampled by the public.
“We wanted to create a pack that was incredible value for money but would also excite fans of the brand who have already love the gin we make”, says Baxter.
“Customers will sample unreleased Dark Series offerings, build cocktails with some of Australia’s best bartenders, cook alongside Masterchefs and play along for some outrageous gin prizes, including a year’s supply of gin to one lucky viewer”, says Baxter. “If that doesn’t get you pumped up I don’t know what will”.
The festival is the official launch of Never Never’s Seek More Flavour campaign, which will see the distillery setting out on its most ambitious task to date, convincing gin enthusiasts everywhere to upgrade their G&T of choice and make it a Triple Juniper Gin this season.
“Our Triple Juniper Gin was built with the gin and tonic front of mind”, says Baxter. “We concentrate the juniper character of our gin to the point it begins to cloud in the glass, there’s that much flavour on show”.
“This is the first time we are encouraging gin lovers to reach for something with bags of flavour when it comes to the drinks they are creating at home”, Baxter says. “We make gin with more flavour because more flavour means better gin, and better gin makes better drinks, it’s a simple equation”, Baxter says.
Never Never is also giving away a limited number of packs to front line workers who might need a bit of a break from the ongoing pandemic.
“If you know someone who you believe needs a day off and some juniper-filled entertainment, we encourage you to nominate them using a form you can find on our website”, says Baxter. “We will choose the winning entries and ship them off a gin pack on us”, he continues.
Tickets are limited to 200 packs, so you will need to get in fast if you wanted to be a participant on the day.
Guests will need to place their order by 1 October to ensure that delivery of the festival packs will reach their destination on time with the event going live on 16 October from 12:00 midday.
Find out more about the event here.
Purchase your Seek More Flavour ticket and pack here.