Valentine’s Day is often associated with declarations of love and heartfelt gestures, but for those contemplating the end of a relationship, it can be a day filled with mixed emotions.
This year, Never Never, the Australian distillery renowned for its exceptional gin, has introduced a unique and audacious solution for those looking to consciously uncouple on Valentine’s Day – The Breakup Box.
The brainchild of Sean Baxter, Co-Founder, and Brand Director of Never Never, The Breakup Box is not your typical Valentine’s Day gift. It provides individuals with the opportunity to part ways with their significant other in a memorable and somewhat cheeky manner.
“Last year’s Breakup Box was so successful we’ve brought it back in a brand new way, and this year you get to have gin as well as break up with your partner,” Baxter says.
When you order The Breakup Box, you’ll receive a full bottle of Never Never’s highly awarded Triple Juniper Gin, along with gin magnets and a martini recipe to toast your newfound freedom.
Never Never will also send an empty bottle of Triple Juniper Gin to your soon-to-be ex-partner’s address, accompanied by a personal message gently conveying that the relationship has run its course.
“Imagine their initial joy at receiving the gift box, expecting a delicious example of Never Never Gin, only for that joy to soon dissipate after receiving a bottle of air and a cheeky send-off.” He humorously adds, “You get gin, they get an important and valuable reminder not to be an asshole; really, everybody wins.”
The Breakup Box is not just about celebrating the moment of parting ways; it’s about doing so with flair and a touch of humour.
Some of the messages included inside the box range from the gentle, “This bottle is full of all the oxygen you keep stealing,” to the more direct, “Welcome to Dumpsville, population: You.” Customers are encouraged to choose the message that suits their situation best.
Never Never’s choice of Triple Juniper Gin for this venture is no coincidence. Known for its rich and vibrant personality, it mirrors the renewed vitality individuals can experience after ending a draining relationship.
“Triple Juniper Gin makes exceptional gin and tonics and world-class martinis, much like your new sex life after you finally break up with that libido lowerer,” Baxter says.
The gin also received the prestigious title of World’s Best London Dry at the World Gin Awards, further emphasising the high quality associated with it.
The Breakup Box isn’t exclusively for couples parting ways. It can serve as a subtle message to discourage those post-midnight texts from an ex who claims to be a friend but can’t resist sending a “you up?” message.
It can also be the perfect response to an ex-boss tempting you back into a toxic work environment or that “best friend” who lingers a little too long on your ex’s shirtless Instagram photos.
There are only 50 Breakup Boxes available, making them a limited and sought-after item. If you find yourself repeating Taylor Swift’s lyrics, “We are Never Never getting back together,” multiple times a day, perhaps this unconventional Valentine’s Day gift is just what you need to mark the end of a chapter and embrace a new beginning.
Never Never’s Triple Juniper Gin can be found across the country in selected BWS, Dan Murphys, Liquorland, First Choice and independent liquor retailers.
You can find Never Never’s Breakup Box by following the link here.
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