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New app “Strayan” helps shoppers find Aussie-made products

Shoppers can quickly scan the bar code, and get a score out of 100 based on where ingredients are sourced, where it’s made and the company that owns it.

Forget studying product labels to find out what’s local – You can now find Australian-made supermarket items with the click of a button with new app “Strayan.”

Shoppers can quickly scan the product’s bar code with their phone, and it will give it a score out of 100 based on where ingredients are sourced, where it’s made and the company that owns it. 

Strayan currently has a growing database of a quarter million grocery store products. According to founder Alex Black, around 99% of Woolies and Coles products and 80% of IGA items are already in the app, and he’s in talks with Aldi and other smaller retailers to expand the index. The developer, who has worked in the technology space for years, says the app goes beyond what any other Australian-focused initiatives are currently doing. 

“It takes into account ownership and the parent company, and it’s inclusive of all products – not just ones that are Australian-made certified,” Black says. 

And the best part of the app, according to its owner? “It’s really easy.” Users can basically wave their phone camera over multiple products and compare them at once on the same screen.

The app has a free version and a subscription version for just $1 a month, which also allows users to favour and un-favour countries, and save their favourite items to lists.

To make your grocery list truly Strayan, be sure to check out the app. 

Visit the app’s website here.

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