Barossa Valley lovers of gourmet foods are in for a gastronomic treat when family artisan smallgoods company Barossa Fine Foods (BFF) merges its celebrated Schulz Butchers shop, in Angaston, with the BFF outlet in nearby Nuriootpa to create a state-of-the-art gourmet food hub.
The August move will see the company’s extensive range of award-winning smallgoods, the legendary Schulz Butchers products and the recently-acquired Angelakis Bros’ spread of fresh and frozen seafood all housed under one roof in the heart of the Barossa.
“We’re moving with the times by creating an even more convenient experience for our valued customers and friends and, in the process, providing greater opportunity for our employees,” Barossa Fine Foods Chief Executive Andreas Knoll said.
“When the gourmet food hub opens on August 20, 2018, customers will enjoy a new level of service, along with the best smallgoods, the best hand-cut steaks and the best seafood, all in a bigger, brighter and more modern one-stop-shop location.
“A major plus will see our qualified Schulz Butchers’ butcher, Pete Barratt join renowned chef Jamie Wall from one of the Valley’s top restaurants to provide customers with the best meat products, great recipes and invaluable advice on how to cook them to mouth-watering perfection while continuing the famous Schulz customer service.”
Schulz Butchers has been an icon of the Barossa Valley since opening in 1939. Its award-winning range of products includes bacon, black and white puddings and mettwurst. In 2012, Schulz Butchers won the nation’s Best Bacon prize at the Australian PorkMark Bacon Awards for Excellence.
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A wonderful shot of brothers Dieter, Alex and Andreas Knoll from @barossafinefoods (Stall 60) in our Market. From a single shop in 1991, the business has grown to 8 retail outlets and a new factory facility that supplies product Australia wide ✨ #BarossaFineFoods #AdelaideCentralMarket #OurMarketAdl PC: @claudioraschellaphotographer @orourkepr #repost @adelcentralmarket
Mr Knoll said the team was respectful of the history and icon status of Schulz Butchers and would always pay homage to its contribution to the region, as it relocates and starts a new chapter.
He expected the merger and establishment of the Gourmet Food Hub to create additional employment opportunities, both for existing staff in new avenues of the business and for new hires appointed to service a growing cohort of customers.
“In essence, it is business as usual, only better – and for all concerned,” he said.
The revamped store’s opening will be celebrated with a number of special offers and discounts, while a grand opening barbecue is planned for the first Saturday of trade on August 25.
About Barossa Fine Foods
While its origins date back to post World War I German, the Barossa Fine Foods we know today took shape 27 years ago when third generation Franz Knoll and his wife Barbara purchased an existing business of that name in the Adelaide Central Market.
That mum and dad business – which they still run from the same spot in the market – is one of just a handful of family-owned smallgoods businesses with national reach that adheres to the traditional artisan approach.
Based in Edinburgh in Adelaide’s north, Barossa Fine Foods offers some 600 products, employs more than 250 people, has seven retail outlets across South Australia and Victoria and almost 300 stockists nationwide.
In addition to the Barossa Fine Foods brand the company also operate Standom Smallgoods, making all of the Standom branded smallgoods, and own five retail stores.
The company recently acquired the iconic Angelakis Bros seafood brand to add to its collection of premium foods.
In April, Barossa Fine Foods unveiled a fresh identity and produce packaging with back stories celebrating its history and the characters who shaped it in readiness for rapid national expansion.