Adelaide Festival Centre will be the last Australian capital city performing arts centre in Australia to introduce a ticketing transaction fee. All commercial ticketing outlets operating in South Australia also charge a transaction fee.
A discounted $6.95 fee will apply to on-line transactions and transactions made at Adelaide Festival Centre Box Office.
Douglas Gautier, CEO and Artistic Director says: “This was a difficult but necessary decision to bring our operation into line with all other capital city performing arts centres and puts us on a level playing field with our colleagues interstate.”
Adelaide Festival Centre Annual Report 2012-13 shows that the Festival Centre earned 72% of its operating revenue from its commercial activities. Without this revenue the Festival Centre would be unable to bring the world’s best performing arts to South Australia.
Douglas Gautier says, “Adelaide Festival Centre, like all performing arts centres, is facing increasing operating costs which must be met by our commercial revenues. Our wide-ranging public purpose programs such as free events like our OzAsia Festival’s Moon Lantern Festival and our educational programs are also made possible by our commercial activities. Our commercial activity also cross subsidises cheaper tickets for programs such as Something on Saturday, Festival Centre’s longest running program for children which entertains thousands of children every year.
“The money raised by the transaction fee will reinvested into our programs and facilities so that we can continue to present programs and events of excellence for all South Australians.”