New Boutique 'The Great Divide' Hits Rundle Mall • Glam Adelaide

New Boutique ‘The Great Divide’ Hits Rundle Mall

Check out Adelaide’s newest bricks & mortar boutique ‘The Great Divide’, which has sprung up out of the success of their original online store.


The Great Divide by The Old Scholar is a brand new fashion store in Adelaide Central Plaza that opened it’s doors just in time for the Christmas rush.

The Old Scholar has been running as an online store for over 18 months, and the overwhelming success has urged the owner to open their first retail store, The Great Divide. They are one of the first Australian online retailers to open up a retail store, as usually it is the opposite way around in this strong online market.

A perfect shop front location down in the David Jones food court became available, and the store was set up and up and running in less than one week. You can’t miss the store when walking down to the food court, as it is directly opposite Boost Juice.

The space is a sleek and simple black and white where the brightly coloured clothes pop from the shelves. You can easily find exactly what you’re looking for, as there is plenty of space to roam around and the lovely staff members and stylists are more than willing to help you out.

The store stocks all of the same mens and womens brands as their online store, as well as new labels arriving each day. The brands that have proved to be most popular include Seduce, Bluejuice, Cooper St, Lucette, Mr Simple and Citizen Deconstruct. They are also stocked up on the hottest accessory trends in jewellery, bags, watches, socks, underwear and shoes. They are also eagerly awaiting some new top-secret brands that everyone will love!

Once you’ve found what your looking for your purchases will be popped in to a neat box and then into a paper bag, just for something a little bit different and more unique.

You can keep updated and find out what’s happing first by liking their Facebook, or following their Instagram: thegreatdivide001, or  blog.

Also if you mention this article on Glam Adelaide, The Great Divide will be happy to reward you with 10% off store wide (how amazing!).





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