This Easter national retailer Kmart is launching a refreshing new range into the market, offering parents more options while still looking out for the family budget.
The brand new range developed in-house includes popular chocolate favourites as well as introduces new market trends. New products include chocolate free Easter activity packs, marshmallow/chocolate combinations, and candy/chocolate combinations with the majority of the colourful new range at the $2 price point.
Kmart GM general merchandise, John Gualtieri said: “We challenged the team to take it to the next level when developing the new Kmart range for this much loved time of the year. We looked at what was most important to our customers: price, value, fun and family time. The new range really focuses on all of these elements.
“We found that there was a real opportunity in the market, with our customers seeking alternatives to the traditional Easter gift and the $2 Easter Activity Packs are perfect example of us filling that gap. They allow children to get creative in making their own bunny ears and Easter baskets, helping parents to keep them entertained over the holidays”.
The new range is available during the Easter period and is on Kmart store shelves now.
Some examples of the colourful $2 items in the new range.
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