Fashion

New fashion festival shines a light on Adelaide’s fashion scene

The new fashion festival aims to embrace all of the city’s talent, famous and emerging.

Prick up your ears fashion lovers, because there is a new four-day fashion festival coming to Adelaide this October.

The new fashion festival aims to embrace all of the city’s talent, famous and emerging. The talent pool of Adelaide’s amazing fashion scene will be on full display.

Michael Rossi from Adelaide Economic Development Agency (AEDA) stressed the importance of having a fashion festival with a strong focus on our Adelaidean talent from all over the city.

“Following the recommendations of the Adelaide Economic Development Agency (AEDA) commissioned KPMG Performance Review, we have identified an opportunity to develop a new fashion event to be activated across the city, for a longer duration, that celebrates all aspects of the industry. 

“Starting in 2022, the aim is to make this event a new highlight on the Adelaide event calendar and to attract more visitors to stay longer and spend more on their favourite fashion items. We’re exploring collaboration with industry partners such as TAFE, the South Australian Fashion Association (SAFIA), the Department of Innovation and Skills, and others, to grow the breadth of the program.

“The event will continue to showcase Spring/Summer fashion in early October, and feature Adelaide’s biggest shopping weekend in Rundle Mall as a centrepiece with a unique program of activities and offers. 

“We thank VOGUE for their partnership in previous years, it’s been an amazing journey and we look forward to sharing more details in the coming months,” Rossi says.

Cristina Tridente, Director of couture+love+madness and SAFIA Chairperson, highlights the value of the fashion sector in the SA economy.

“We know from a 2021 Deloitte study that the fashion sector contributed $218m to the South Australian economy in 2017-18, and represents 16% of creative industries employment. We are already working with state government through Department of Innovation and Skills, so it’s great to now see support at a city level through the Adelaide Economic Development Agency, to shine a light on our industry’s valuable contribution to the economy,” Tridente says.

Kylie Neal, Centre Manager of Adelaide Central Plaza, expresses her excitement for the event.

“Many of our retailers have seen great results from fashion-themed events and activations in the mall, which we’re looking forward to continuing. But it’s great to work with AEDA to assess how we can be involved in more opportunities throughout the calendar in other sectors, by taking advantage of city-wide activity and developing hubs in the mall,” Neal says.

There is still no news on the new program as of yet, but stay tuned for further details from AEDA that are set to be announced in the coming weeks.


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