It is certainly more beneficial to be on Father Christmas’ nice list this year as new research confirms the best way to put a smile on the face of the ones you love is, in fact, to share.
The recent survey of 824 women across Australia by online gift retailer RedBalloon explored the connection between experiences and happiness revealing that for 94% of respondents, experiences shared with others boosted their happiness.
When it comes to romance, results show that the flame burns brightest among those aged between 25 and 34, with 48% expressing a preference for sharing intimate experiences with their partner. The over 55s, on the other hand, were the least likely to get enjoyment out this type of experience, with only 26% of respondents.
The joy we get out of experiences with our families, however, increases as we get older, with 61% of the over 55s saying they get more happiness out of sharing with their family, compared only 16% of respondents between 18 and 24 sharing the same sentiment.
Gifting expert and RedBalloon CEO Kristie Buchanan believes these findings are particularly special as the festive season approaches.
“These findings are a valuable hint for all of us searching for that perfect Christmas gift,” Ms Buchanan said.
“Happiness is amplified when shared, and some of our most popular Christmas experiences reflect this like champagne breakfasts for two, jet boating and flying trapeze masterclasses.
“Rather than reaching for the first gift item at your local department store, take the time to explore experiential options online.”
The findings also showed that much of the joy in gift-giving is the element of surprise that is attached to it, with 86% of respondents confirming this element made receiving a gift a happier and more memorable experience.