Images: Jack Fenby for Renew Adelaide
Love Lilac, Adelaide’s newest Korean and K-pop-inspired clothing and accessories store, has opened in the Myer Centre. This new venture, co-owned by Tash and her partner Kendrick, is set to captivate the city with its unique blend of fashion, creativity, and K-pop culture.
At the heart of Love Lilac’s offerings is a groundbreaking self-photo booth, a first of its kind in Adelaide. Inspired by similar booths in Melbourne and Sydney, Love Lilac brings the magic of K-pop and Asian influences to South Australia.
“The photo booth concept originates from Korea. You insert money, similar to a booth in arcades, you get your template of what you want, get a printout of the photo and a digital copy to scan, and then post photos with your friends,” Tash tells Glam Adelaide.
What sets Love Lilac apart is its dedication to personalisation. The store welcomes requests for custom templates, making it ideal for K-pop events, artist birthdays, anniversaries, and special occasions like Christmas and Valentine’s Day. With Adelaide’s strong K-pop community, Love Lilac aims to be a hub for fans to celebrate their favourite artists and moments.
“When I was working at a Korean restaurant before setting up Love Lilac, we would have groups come into the venue to celebrate K-pop artists new songs and their favourite artist’s birthdays. There really is a huge K-pop community here is Adelaide,” Tash says.
“My background is Thai and Kendick’s is Chinese-Malaysian, so we have a lot of influences from Asia. In Bangkok there’s 20 booths in one spot, with every theme you can imagine. We wanted to bring that back to Adelaide and share it’s fun with everyone.”
The store offers a range of clothing and accessories, including trending brands like L Seoul and She by Shj, known for their popularity overseas and starting to emerge in Western markets with famous celebrities and artists wearing the brands.
Love Lilac doubles as a gift shop, selling Kpop stickers, keychains, and more. The store’s unique concept extends to its decor, with every corner designed to be Instagram-worthy, allowing visitors to take photos amidst artificial grass, flower bushes, and whimsical props.
Kendrick and Tash share a passion for K-pop that goes beyond the store’s merchandise.
“Both of our backgrounds are in dancing, I was a K-pop cover dancer performing in Rundle Mall and Kendrick has a strong passion for music and fashion,” Tash says.
Their love for music, fashion, and photography led to the creation of Love Lilac, blending their diverse influences and inspirations.
Love Lilac officially began as a pop-up event last year, primarily focusing on clothing. However, the introduction of the photo booth was a game-changer, prompting the couple to establish their first physical store.
“It’s been a really long time coming, we started over a year now, April last year,” Tash says.
The move was helped by local not-for-profit Renew Adelaide who help create property opportunities for emerging businesses weather it be cafe, small bar, studio, gallery, retail experience, creative agency through its innovative rent-free program.
“We originally wanted to start something small and online, but Renew Adelaide reached out to us and helped us create this a bricks-and-mortar store. They found the space and we’re so thankful for it,” Tash says.