Fashion

New vintage fashion store Room on Fire opens on Hindmarsh Square

Shopping the coolest vintage street and athletic threads has just gotten a whole lot easier with vintage store Room On Fire opening this week.

Shopping the coolest vintage threads has just gotten a whole lot easier with vintage store Room On Fire opening this week.

Taking home on Hindmarsh Square joining a groovy little community aside LOC Bottle Bar, Fire x Soi 38 and Clarity Records, Room on Fire sells vintage street and athletic wear.

Room on Fire began as an online store two years ago by co-owners and partners Stephanie Dimasi and Reuben Lane. The Adelaide couple met after working together in retail and both shared a love and passion for vintage clothes.

They decided to start a store of their own because of this, and the brand grew quickly from there, particularly over COVID.

“We had exponential growth during COVID where people resonated well with the vintage street and athletic wear that we sell because people could wear it at home,” Stephanie says.

Stephanie and Reuben made the call a few months ago to open their own brick and mortar store after seeing a gap in the market in Adelaide.

“Our focus is to put Adelaide on the map for the vintage community and Australia,” Stephanie says.

“Opening the store has allowed us to have face-to-face conversations with our costumers which has been really exciting for us – we’ve been able to bond with them and lift our level of service.”

With affordable prices ranging from $40 to $80 and more premium pieces up to $150, Room on Fire sells everything from caps and shirts to pants and jackets. They offer popular vintage brands including Harley Davidson, Reebok, Ralph Lauren and Champion.

Stephanie says the most popular Room on Fire items are their jumpers and crew necks, while premium branded sporting styles are popular too.

Naming the store after The Strokes album “Room on Fire”, the duo share an equal love for fashion and music, and resonate this within the store.

“When you come in here, there’s a feel for everything we love,” Stephanie says.

“There’s a heap of music and movie posters around.”

Rueben says fashion and music work together.

“Our love for vintage stems from band tees, but we’ve always found fashion and music work hand in hand,” Rueben says.

“Music always encapsulates a previous period in time – all things that are 20-30 years old are being reinvented into our own style now.”

Stephanie and Rueben source the store’s clothes mostly through overseas partners in the US and Europe, where each piece is handpicked (virtually) by Reuben.

“We do a series of video calls to source everything by hand,” Reuben says.

“Originally, we did buying trips before we launched the business where we met with business owners overseas but obviously with COVID, we can’t anymore.

“We pride ourselves on the creation of what we’ve picked overtime.”

While the style of vintage fashion is the main reason they started the store, Stephanie says being sustainable is an amazing secondary bonus.

Check the out Room on Fire on 4 Hindmarsh Square to take your pick of their glorious selection of vintage threads.

The store is open Wednesday to Sunday from 10am until late.

You can follow Room on Fire on Instagram and shop online through their website too.

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