Fashion

Nike has Biglands floating on Air First SA superstore to open in Rundle Mall

The first Nike retail store in Adelaide will be opened by former Crows ruckman, Rhett Biglands, on 11th December.
The exciting retail experience will be offered to consumers across three levels of Nike sportswear and equipment this is the realisation of a long-time goal for Biglands.
And, in a world first for Nike, he now becomes the first Nike sponsored athlete to open his own store!
‘Nike and I have had a very long term relationship – longer than their sponsorship department may know,’ he joked. ‘In fact, I’ve still got the first pair of Nike’s I bought when I was in my teens. In essence, I’ve had a lifelong connection to the brand. I used to get a dollar a week for my first savings account. It took me a while to save up, but I managed to get a pair of second-hand red Nike Dunks in the late 80’s off of a rich kid who got a new pair every second week. They were two sizes too big but I didn’t care because Jordan was wearing them and his famous dunk comp victory from the free throw line was in the mind of every kid in the world…’
‘Since that time, and throughout my years of purchasing second hand Nikes, through to the day I bought my first brand new pair, I’ve loved the brand – to be sponsored by Nike as an athlete was a dream come true and to now open the first flagship Nike store in Adelaide is such an honour,’ he said.
Nike stores throughout the world are renowned for their style and atmosphere – not mention being the hottest place in town when superstar Nike sponsored athletes make an appearance. Biglands has some exciting plans in place along these lines – watch this space!
Nike stores carry a huge range of exclusive items, these have not been available at retail in Adelaide prior to now.
The multi-level store situated toward the Rundle Street end of Rundle Mall offers a premium retail experience. ‘The ground level will be dedicated to product for runners and the second floor will have the latest Nike football offering as well as training gear for men and women. The third level houses sought after items from the Nike Sportswear range,’ says Biglands.
A great team specially trained by Nike and dedicated to excellence in customer service completes the package.
Nike, Adelaide -141-159 Rundle Mall, Adelaide

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