Refurbishment work on the Hindmarsh Square building has already commenced with an Adelaide first: a glass-fronted studio on the ground floor that will allow viewers to engage with Nine News from the street.
David Gyngell, Chief Executive Officer of the Nine Entertainment Company, said: “Since we acquired Nine in Adelaide last year Sean O’Brien and the team have worked tirelessly to build the business and connect with the community.
“This move to the heart of the city, to become an integral part of the fabric of Adelaide, will reinforce that commitment.
“Congratulations to Sean and the team who have secured this new site for us.”
Sean O’Brien, Managing Director of Channel Nine Adelaide, said: “We have undergone significant change over the past twelve months.
“Our business has grown and now is the time to undertake the biggest change in our history since we started broadcasting in 1959.
“We leave the bricks and mortar behind but take our memories to a building we have designed to support a business that is no longer just about television, but encompasses digital, events, social media and a resurgence in community involvement.
“All going to plan, we will be fully operational in Pirie Street in the third quarter of 2015.”
Nine has acquired naming rights to the premises, the former Adelaide Bank Building, and will take over floor space previously held by Bendigo Bank
The building will be fitted out with state-of-the-art technology to enable the 100-plus relocating staff to meet the high level of news and broadcasting expected by Adelaide viewers.
The move will breathe new life into the south-eastern corner of Hindmarsh Square and cement the CBD’s position as a media hub with News Corp, Nova Entertainment, Southern Cross Austereo, Network Ten, Radio Adelaide, Fresh FM and Rip It Up Publishing all located in the city now, or soon to be.
Channel Nine Adelaide began broadcasting from 202 Tynte Street on September 5, 1959.
At the time the cost of the land, the studio build, equipment, tower and building at Mount Lofty was approximately 300,000 pounds. When the “For Sale” sign goes up the 6,774sqm block is expected to be in high demand with savvy developers and builders.
Colliers International has facilitated the lease of 169 Pirie Street, which was sold earlier this year to a group of private investors headed by Pep Rocca of Australasian Property Developments.
Knight Frank has been appointed sales agent of the Tynte Street site, which has potential for a significant residential development.