Food Drink

Operation Flinders & SA coffee roasters team up to support at-risk youth with new blend

Operation Flinders has joined forced with SOHO Coffee Roasters to produce a brand new blend for a great cause.

When Pam Murray-White established Operation Flinders, she did so with a hot cup of coffee.

It thereby only made sense for the organisation to partner with SOHO Coffee Distributors, and develop their own blend of coffee beans when the need for further fundraising arose.

The first Operation Flinders took place in 1991, when Pam and her team of volunteers led 35 young people on a 100km trek through the harsh terrain of Moolooloo Station in the Flinders Ranges. 

The group carried their supplies in backpacks, slept out under the stars, and cooked over open fires.

The program has remained much the same since the initial mission. 

Offered to young, at risk people, Operation Flinders aims to develop personal attitude, self-esteem, motivation, team work and responsibility.

Teams of between eight and ten young people trek 100km over eight days, through ever changing terrain in the Flinders Ranges. 

With COVID-19 travel restrictions now limiting the program, Operation Flinders needed to find alternative methods to expand revenue streams and increase public awareness.

And so, the marriage of SOHO and Operation Flinders came to be.

Affectionately known as ‘Moonbeam’, Pam passed away in 1995. 

In a tribute to Pam, the new coffee beans are named Moonbeam’s Blend.

Owner of SOHO Coffee Roasters, Steve Fulton, is really excited about the partnership.

“My wife Linda and I, we are parents, and this cause has really struck home with me. It’s really important,” he says.

“You’re already purchasing coffee everyday … so why not let the money got to a charitable cause?”

Moonbeam’s Blend is set to be a delicious roast.

“All of our coffee is traceable [and] in some instances it can be traced right back to the farmer who grows the beans,” Steve said.

“For example, there is a Columbian family, the mother has a plantation in Columbia and we met them and showed them the final result of their coffee beans.”

To donate to Operation Flinders, click here.

You can find SOHO Coffee Roasters at Addie Place, Adelaide.

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