Glam News

Glam Adelaide announces fashion partnerships with expanded free-to-read offering

South Australia’s premier positive news website, Glam Adelaide, has today announced a partnership between major fashion players and precincts to showcase and highlight local SA fashion talent.

Image Credit: Paolo Sebastian, Lucas Dawson

South Australia’s premier positive news website, Glam Adelaide, has today announced that it will partner with major fashion players and precincts to showcase and highlight local SA fashion talent.

From the latest trends to the best vintage finds; from iconic international imports to local up-and-coming trailblazers; and from high end to high street, Glam Adelaide will round up a team of stylish contributors to help its more than 500,000 unique monthly readers dress to impress.

Kelly Noble, CEO and founder of Glam Adelaide, Glam Digital, and the co-founder of Showcase South Australia said: “We have an amazing fashion industry in SA, and we’ll be championing local designers and retailers, locally owned online shops, local fashion events, and local shopping destinations. Glam has always supported small businesses, and this is just another way we’re working to help South Australians”.

This expansion follows the successful launch of Glam Adelaide’s free news app and the impressive growth of their website readership.

Noble and the website have a long history of supporting South Australia’s fashion industry—dating back to the inaugural Adelaide Fashion Festival in 2010, playing a pivotal role in driving all social media content for the festival, showcasing the unique styles and creativity of SA’s designers.

To ensure a diverse range of perspectives, Glam Adelaide’s internal editorial team will work closely with local content producers, including stylists, fashion writers, influencers, designers, and other industry professionals. This collaboration aims to bring a rich variety of topics and insights to the website’s readership.

Glam Adelaide is committed to supporting small businesses in South Australia, and the launch of this new editorial section is yet another way the website is working to elevate local talent and industry. As always, content on Glam Adelaide remains free to read, ensuring accessibility for all readers interested in the latest news, events, launches, music, arts, food and wine, and, of course, fashion scene.

“Glam Adelaide prides itself on being the home of positive news in South Australia. This initiative is just one more way that we will continue to showcase the best of our State,” said Noble. 

As SA’s first positive news website, which broadly advocates for, and supports South Australia’s business community, Glam Adelaide reaches over 500,000 unique users a month, and has over 15 million hits a year. Last week alone, the Glam Adelaide Facebook page received over 14.7 million impressions.

Kelly Noble was also the joint 2021 Citizen of the Year with her husband Steve Testar, for their work with the SA4SA Bushfire gala, which raised over $500,000 for those impacted by the 2020 fires in South Australia.

Known for creating South Australia’s first online news website Glam Adelaide, which has now grown to be one of the largest lifestyle networks in the State, Kelly has innovated and led the way in building a large local online community, which now showcases the best of SA.

To read about all things style and fashion, head here or download the free app from the App Store to stay up to date with the latest fashion news in South Australia.

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