Four new major events and a motorsport event expanded to the city have been announced as part of a new springtime campaign celebrating music, sport, arts, culture, food and wine.
Springtime in Adelaide looks better than ever, with the State Government and South Australian Tourism Commission today launching Bloom – a new annual collective highlighting the season’s calendar. Bloom will promote South Australian events and festivals held from September to November.
A major international music festival in the CBD – Harvest Rock – and a festival celebrating the Barossa through distinctive arts performances, food and wine – the Barossa Contemporary: Festival for the Curious – will be among headliners in the annual Bloom program.
In its inaugural year Bloom 2021 will include a two-day preview of the Barossa Contemporary at venues in Seppeltsfield, Angaston, Nuriootpa and Tanunda with the first full edition of the Barossa Contemporary held in 2022.
A new event at Light ADL throughout November, IMMERSE will take audiences to spectacular virtual worlds filled with wonder and music, without ever having to leave the CBD.
Popular Australian artists Anthony Warlow, Kate Ceberano and David Campbell are confirmed to star in The Ultimate Event a new concert spectacular, fully seated at the Adelaide Oval’s Village Green.
The Bloom collective will also feature an expanded Adelaide Rally showcasing new CBD activations including an East End finale, plus the addition of a new Adelaide Tourist Trophy category offering up to $20,000 in prize money. The new elements are expected to drive both competition entrants and visitors to South Australia.
Bloom 2022 is set to feature Harvest Rock – a music, food and wine experience offering a unique proposition on the Australian music calendar – from the owners of Falls Festival and Splendour in the Grass.
Premier Steven Marshall said the new and expanded events as part of the Bloom spring campaign will boost visitation and spending across Adelaide and into regional SA at a key time of the year.
“Our city is known for its summer of sport, the Mad March festival season and winter attractions such as the Adelaide Cabaret and new major event Illuminate Adelaide – now it’s time for spring to shine,” Mr Marshall said.
“Springtime is when Adelaide is in full bloom, so it is the perfect time to hold more events, more often. Four new festivals and a whole range of expanded and existing events held through the season from Adelaide to the Barossa and the Riverland – our state’s spring calendar is more exciting than ever.”
Some of the events and festivals featuring as part of Bloom include:
- Royal Adelaide Show – 4-12 September 2021
- In Depth: Illuminate Adelaide in Renmark – 17 September-9 October 2021
- Australian Superbike Championship – 24-26 September 2021
- Bay to Birdwood – 26 September 2021
- Barossa Contemporary – (new) – 8-9 October 2021 (event preview)
- Tarnanthi – 15 October-30 January 2022
- OzAsia – 21 October-7 November 2021
- The Ultimate Event (new, held in 2021) – 23 October 2021
- CheeseFest – 23-24 October 2021
- IMMERSE (new) – 4-28 November 2021
- Feast Festival – 6-28 November 2021
- National Pharmacies Christmas Pageant – November 2021
- Adelaide Rally (expanded/new to spring) – 25-28 November 2021
- Harvest Rock (new) – November 2022