In times of uncertainty, local food producers Pangkarra Foods, have identified new opportunities to sell their unique line of pasta to the consumer. The family owned and operated food business, located in Clare Valley, are selling their delicious range of wholegrain pasta online in bulk 5kg boxes, normally reserved for restaurant customers.
For a limited time, consumers in isolation at home can purchase any shape of Pangkarra Wholegrain pasta of their choice in 5kg boxes on the Pangkarra Foods website for just $80 door to door, providing a savings of $40.
Sam Maitland, Managing Director of Pangkarra Foods said the business saw an opportunity to redirect a sale from a food service customer to a consumer at home.
“With our current restaurant customers being forced to close due to the restrictions of COVID-19, we were left with a significant supply of bulk pasta,” he said. “We needed to look at alternative ways to adapt to this situation and decided to offer our wholegrain bulk pasta to our online consumers at a discounted rate for their benefit.”
“In the first week of the offer, we received approximately 99 orders online, many of which are new customers to our brand,” he said. “We have been overwhelmed with the response and the community online support.”
Sam said consumer purchasing behaviour has changed in only a couple of weeks, with more people looking to buy staple foods such as flour, pasta and milk.
“Demand for pasta at the moment is high, and consumers who are looking to stockpile can take advantage of this offer, especially as there are enough for 33 serves of pasta. As it’s wholegrain, it’s also a healthier option than traditional white pasta, providing nutritious meals for families in these unprecedented times,” he said.
The Pangkarra Wholegrain pasta offer is currently available to any customer in Australia until further notice. All seven pasta shapes are included in the offer, including Spaghetti, Penne, Linguine, Fettuccine, Lasagne, Pappardelle and Spirals.
Now in its ninth year of business, the family owned and operated food company based in the Clare Valley produces a range of premium produce, including wholegrain pasta, flour, lavosh, cooked chickpeas, roasted pulses and chickpea puffs. For more information or to purchase bulk pasta, visit www.pangkarrafoods.com.au.